Marketing specialists work with clients to develop, carry out, and track marketing strategies. They also advise clients and colleagues about best practices and techniques for reaching target markets. These professionals also conduct market research studies to better understand markets as well as how businesses can connect with a variety of audiences.
Marketing Specialist Job Education Requirements
A marketing specialist typically must hold a bachelor's degree in marketing, market research, advertising, or another related field. During this course of study, candidates generally develop expertise with communications, social sciences, psychology, sociology, and other relevant topics. Many candidates have a comprehensive range of experience with business, sales, and advertising. If candidates aim to advance to a managerial level later in their careers, they will often benefit from holding a master's degree.
Marketing Specialist Job Market
As the demand for big data and market research continues to increase, the job market for marketing specialists continues to expand. Since most fields can benefit from the services that marketing specialists offer in order to gain an edge over the competition, these professionals' skills will continue to be in demand. Candidates who have extensive experience with electronic media, websites, and social media will have an advantage over colleagues who specialize in print or broadcast marketing, as the field continues to focus on digital marketing.
Marketing Specialist Job Salary Information
The pay range for marketing specialists typically depends on how advanced they are in their careers. An entry-level marketing specialist, for example, earns an average of $60,000 per year, while an executive-level marketing specialist earns nearly twice as much, or around $115,000 per year. A marketing specialist's industry also influences the pay scale. Manufacturing, finance, and insurance tend to pay the most, while science and technology marketing specialists typically earn salaries on the low end of the scale.