Creating animations, special effects and visual images for advertising companies, Motion Graphics Designers utilize video, film, computers, and other electronic media and tools to produce commercials, movies, games and advertising clips. Professionals in this field generally work with artists and Animators to create graphics and research upcoming projects for the creation of realistic designs and animations. Graphic Designers map out key animation scenes through the development of storyboards, taking into account feedback from Animators, Directors and clients when editing effects and animations. Individuals who wish to become advertising Motion Graphics Designers need to have excellent communication skills for meetings with clients, directors, staff and other Animators. Most designers work full-time and have the potential to work overtime to complete deadlines. Individuals entering this career can choose to focus in one sector of the industry, such as user experience design or advertising media.
Companies require Advertising Motion Graphics Designers to earn a Bachelor's Degree in Computer Graphics, Fine Art or a relevant field in order to qualify for employment. Some corporations seek candidates who have a comprehensive work portfolio and strong technical skills. Bachelor's degree programs often consist of the completion of certain courses such as art, film, interactive media and game design. Many firms prefer designers to have a thorough understanding of specific multimedia software, including Photoshop, Premiere, After Effects and Illustrator. Graduates may seek entry-level positions, and many firms will provide additional on-the-job training to ensure the designer understands the software that will be used.
Advertising Motion Graphics Designer Job Market
Recently released statistics report that employment for Motion Graphic Artists is expecting a 6-percent growth by 2022. This increase in Advertising Motion Graphics Designer jobs will provide an additional 4,300 employment opportunities in that time frame for those entering this industry. Aspiring Graphic Designers should contemplate specializing in a specific animation or effect type to increase their chances of obtaining employment.
Advertising Motion Graphics Designer Salary
With the annual salary for Multimedia Artists ranging from $34,860 to $113,470, Motion Graphics Designers can expect an average wage of $61,370 per year.