Just as the name implies, new media advertiser focuses on using the newest forms of media in order to attract new clients and promote certain products, brands or services. In the 1950s, new media advertising emphasized the importance of television commercial over print media. Today, the focus is on the power of the Internet and reaching specific demographics. Someone working in new media advertising might analyze user data, study RSS feeds and learn how to harness the utility of various social media platforms.
New Media Advertising Education Requirements
While there are no specific requirements in place for someone who wants to work in new media advertising, most hiring managers in the field require applicants to have a minimum of a bachelor's degree. Students can choose to study a related field like advertising, communication, consumer behavior, marketing or sales in order to prepare for the career. It will also be important for those who plan to work in new media advertising to have a firm grasp on technology, as using computers, tablets or smartphones may be a major component of this job.
New Media Advertising Job Market
Across the United States, predictions reflect a seven percent increase in demand within new media advertising over the next decade. This is not a drastic increase, but it will keep up with and possibly even surpass population growth, which should be encouraging to anyone planning to pursue a career in the field. Other related careers that are also expecting an increasing job demand include a advertising sales research analyst, advertising media planner and Internet advertising specialist.
New Media Advertising Salary
Advertising can be a lucrative field, and the median salary for new media advertisers is around $88,590 annually. Those who are eligible to earn even more than the average have a decade or more of work experience, work in large cities and take on managerial positions within new media.