43 Online Marketing Manager jobs found on Monster.
Online Marketing Manager Position Overview
As more advertising dollars are budgeted for online and social media marketing, dedicated managers are hired by companies and organizations to direct and manage these efforts. Online Marketing Managers develop and implement advertising campaigns and SEO/SEM programs. Managers may also work with the organization to develop new products and services and to expand brand visibility and reach. Online Marketing Managers interface with upper management, clients and other employees and may manage individuals or teams of marketing professionals.
Online Marketing Manager Educational Requirements
A bachelor's degree is required by most organizations for the position of Online Marketing Manager. However, many companies may seek candidates with graduate degrees. Specialized skills in creating and managing effective online campaigns are necessary to successfully fulfill the requirements of the position.
Excellent interpersonal and communication skills are necessary for the position of Online Marketing Manager. Online Marketing Managers must interface with upper management, stakeholders, employees across several departments, clients and users of online communities, and managers will often supervise other marketing personnel. Managers should also possess a cursory understanding of the technologies utilized in online marketing. Experience with social media platforms is highly desirable for online marketing positions, including management jobs.
Online Marketing Manager Jobs Outlook
Job prospects for managers in online marketing and advertising will continue to rise, however, Marketing Managers in print media segments is declining. The organization's need for Online Marketing Managers increases as the company moves into social media spaces to promote the brand. The demand for Online Marketing Managers will continue to grow as online advertising replaces traditional marketing methods. Job prospects and the future of Online Marketing Management will likely remain plentiful over the next several years. A similar position would be as a PPC Manager.
Online Marketing Manager Salary
Salaries for Online Marketing Managers can range from $42,000 at the lower end up through $100,000 per year. The median salary for Online Marketing Managers in the U.S. is $75,000. Online Marketing Managers are sought in all industries, particularly by dot-com companies and companies that rely heavily on Internet traffic.