Within the Internet marketing domain, pay per click (PPC) is a crucial and challenging form of advertising. PPC Managers are often tasked with determining the most-effective key terms and refining their use over time. Marketing firms of all sizes employ PPC Managers to oversee PPC campaigns. At the entry level, Pay Per Click Manager jobs often involve being a member of a team that is responsible for a portfolio of small-to-medium-sized PPC accounts. The most coveted positions involve managing one's own team and possibly being responsible for one or a small number of large, high-profile PPC accounts.
PPC Manager Education Requirements
A high school diploma is usually the minimum for such positions, but even most entry-level PPC Manager jobs require a bachelor's degree in marketing. Many of the most coveted positions require a master's degree, college education in subfields and related fields, experience and a proven record of accomplishment. Pay Per Click Manager jobs generally require strong knowledge of administration, technology and customer service in addition to marketing. These positions are very people-oriented, and the persons responsible for them must enjoy the ongoing challenge of a system that is constantly changing.
PPC Manager Job Market
It is difficult to quantify the health of the market for Pay Per Click Manager jobs because these positions are often lumped with all other marketing managers. There are approximately 170,000 people employed in marketing manager positions, and the online arena is a very healthy aspect of the marketing domain in general. There is also a balance of available income among the workforce, which suggests that the entry-level jobs are strong positions. A similar position would be as an Online Marketing PPC Specialist.
PPC Manager Salary
The national average for marketing managers is a $57.73 mean hourly wage and $120,070 mean annual wage. Within computer-related industries, the averages are somewhat higher: $132,520 for management and scientific and technical consulting services and $137,040 for computer systems design and related services.