Knowledge of the organization and programs of the City of Morgantown; Ability to coordinate public information and media relations during emergency management situations; Ability to conduct formal research, analyze data and make sound, logical conclusions; Ability to prioritize and handle multiple “priority” projects simultaneously and meet established deadlines; Ability to work effectively with elected officials and staff in complex and sometimes political situations; Ability to create and manage web content using a variety of content management systems; Ability to create, implement, manage and evaluate marketing and public relations campaigns; Ability to work independently and as a team member exercising good judgment and initiative; Ability to work with people from diverse backgrounds and cultures; Ability to understand and work with the Morgantown City Charter, City Code and West Virginia State Code; Ability to effectively photograph and take video of individuals, places and events; Ability to communicate thoughts, both written and verbally, in a simple and clear way; Ability to write in different formats for various audiences; Ability to organize and present a variety of informational and promotional materials in a clear, concise and appealing format; Ability to gather information through research, observation and/or interview; Skilled in Microsoft Office Suite; Skilled in effective public speaking; and. Develops and implements marketing, branding, crisis communication and other integrated communication plans, campaigns and procedures using communication strategies and theories; Establishes and implements short- and long-range departmental goals, objectives, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement; Coordinates all media relations and serves as a designated spokesperson for the city and Morgantown Police Department; Prepares and monitors the annual communications department budget; Interface daily with city administration to identify and understand issues which impact the City; Advises city administration and departments on the optimum approach in public relations and strategic communications to meet the goals of the city and provides assistance in major events; Manages the operation and maintenance of the City of Morgantown government cable access channel to include live cable broadcasts, replays, electronic information messages, prerecorded content and troubleshooting video equipment problems; Oversees public meetings that are streamed and broadcasted live.