A SEO specialist is an expert in increasing search engine optimization, which is a process that influences the visibility and searchability of a website or webpage. Companies and organizations employ SEO specialists as part of marketing strategies, to ensure that their online presence can be easily found to increase business.
While some organizations may choose to pay for visits to their websites, also known as "hits," many chose to hire professionals to get visitors naturally, or organically, to web pages.
SEO specialists may be part-time, full-time or work under contracts. The U.S. Bureau of Labor Statistics groups SEO specialists in the web developer category. Their job duties may include:
Perform research for keywords and search terms relevant to a client's organization or business
Review and analyze analytics and site traffic to gauge positive and negative changes
Website redesign or development for more search-friendly content
Troubleshoot website code to determine if current code contains harmful or broken links
Create useful and search-friendly blog posts that are relevant to client's business
SEO Specialist Job Education Requirements
Educational requirements for an SEO specialist vary, depending on the type of business they're in and the clients who may hire them. Employers may prefer a bachelor's degree or an associate degree in computer science, computer programming, or a related field. However, SEO specialists must stay updated on the latest coding and Web language and algorithms.
Employment of web developers is expected to grow by 20 percent over the next decade, faster than the average of all other occupations. SEO specialists will become especially important as eCommerce websites increase.
SEO Specialist Job Salary Information
The average annual salary for web developers, which include SEO specialists, is $62,500 a year. Entry level specialists may start off at $33,550.