Social Media Directors are in charge of managing Facebook, Twitter, LinkedIn and other social media platform pages for the companies they work for. The job of a Social Media Director is to ensure that these pages are active and the social reputation of the corporation or organization is being increased through their actions. As businesses become more and more socially oriented in their interactions with customers, it is important that they have an engaging personality; customers cannot be allowed to view businesses as cold, faceless entities. Similar marketing jobs include positions such as social media specialist.
Social Media Director Educational Requirements
A Social Media Director needs to be skilled in various social networking platforms. A bachelor's degree in marketing, communications or public relations can help open the door to Social Media Director jobs. Degrees in English can also be useful as online communication is very dependent upon clear and concise textual communication. The position requires applicants to be knowledgeable and on top of the ever-changing world of social media; when a new platform arises, the company that takes advantage of it first gains a leg-up on the competition.
Social Media Director Job Market
Although the position of Social Media Director is relatively new, it is growing rapidly. More and more businesses are turning towards online connectivity to interact with their customers and grow a fan base. Nonprofit groups use social media to garner goodwill and donations. All of these different groups need someone to manage their social media. Exact numbers are difficult to come by as Social Media Representatives are lumped into either the IT department or the public relations department, but estimates give a growth of 12 percent in the number of jobs by 2022, up from the current 229,100.
Social Media Director Salary
Social Media Directors can have very lucrative careers. Pinpointing an exact average is difficult due to the relatively new nature of this position, but many Social Media Directors see an income of around $100,000 annually. More experienced directors for large corporations can make upwards of $150,000, but nonprofit organizations will pay their Social Media Director considerably less.