As the social media world has exploded in the past few years, many executives are seeking marketing professionals who can join their teams and improve the online presence of their companies. Other titles for this position might include social media manager or assistant or community manager. Since social media is a relatively new concept, it is hard to determine exactly what a social media strategist might do on a daily basis. Some of the tasks might include reviewing competitors' online presences to determine an appropriate strategy, performing analysis on the number of visitors, and managing other staff members who contribute to the page.
Social Media Strategist Job Education Requirements
Since a social media strategist is typically a member of the marketing team, he or she will often need a bachelor's degree in public relations, marketing, communications, or a related field. Experience is another factor, so those who want to work in this field should use social media often to understand the different sites and what each can offer to a company. Another area in which experience is helpful is graphic design since the overall visual appeal of a social media presence is one of the first things that customers will notice when they visit the sites.
Social Media Strategist Job Market
The Bureau of Labor Statistics doesn't have a specific category for social media professionals, so it is hard to calculate exact numbers for job growth. However, since this job falls under the umbrellas of both technology and marketing, both of which show signs of good growth in the next decade, it seems that this position is on the rise. Since new social networks come onto the market regularly, social media strategists must be willing and able to adapt to change.
Social Media Strategist Job Salary Information
The average salary for someone in this position is around $52,000 per year. This number is higher for those with additional experience and education.