Telemarketers use the telephone to call prospective clients to sell goods or ask for donations. While they usually have a script to follow, there's also a degree of uncertainty that goes along with this job since telemarketers never know what to expect from one call to the next. While most telemarketers will make outbound calls to a set list of customers, some will work with taking inbound calls to help complete the sale. No matter which type of call they receive, the main goal for every telemarketer is to earn revenue for their company.
Telemarketing Job Education Requirements
Starting a career as a telemarketer is relatively easy and straightforward since most companies only ask for a high school diploma or equivalent. Most of the training will happen on the job and can last anywhere from two weeks to one year. Depending on the product sold, certain background knowledge might be useful. For example, those seeking a technical marketing manager job will be viewed more favorably if they can prove they have experience with what they're selling.
Most employers seek telemarketers who:
can multitask effectively
have excellent listening skills
can offer outstanding customer service
have very good problem-solving capabilities
have experience working on computers
Telemarketing Job Market
In 2012, there were an estimated 250,100 telemarketers in the United States. This field is expected to grow about as fast as average at 8 percent. Therefore, in the next 10 years, it's expected that there will be an increase of 19,200 telemarketing jobs.
Telemarketing Job Salary Information
Typically, telemarketers will work around 30 to 40 hours a week. Since many call centers are open 24 hours a day every day of the year, there's a lot of scheduling flexibility in this job. Most telemarketers earn around $10.74 an hour, which gives them a median annual salary of $22,330.
However, those living in certain parts of the country can expect to earn much more. For example, the highest paid telemarketers live in Lake County, Ill. Here, the average salary is $44,200. Additionally, workers that live in San Jose, Calif., see an average salary of $39,150. Of course, many people will use their experience in telemarketing to move on to higher paying sales jobs such as a sales marketing representative. As a result, telemarketing often makes a good entry-level job for those seeking to move up the career ladder in sales.