A trainee copywriter is simply a copywriter in training. Their task is to create marketing and advertising copy at the client's behest, producing material that captures both the 'voice' of the client and meets all of the criteria they are given. This includes targeting the proper demographic, conveying the client's core message and more. A trainee copywriter works in the same capacity as a normal copywriter, often working in marketing and blogging positions.
Trainee Copywriter Education Requirements
Trainee copywriters must have a bachelor's degree in professional or creative writing or journalism. As part of their internship, they will be provided with a moderate level of the on the job training. In addition, trainee copywriters are expected to be able to translate the instructions of the client into written word, which means possessing above average comprehension, reading and writing abilities. A firm grasp of English grammar is also required.
Trainee Copywriter Job Market
The job availability for trainee copywriters is expected to grow by 3 percent by 2022, resulting in around 3,180 new jobs per year. Competition for this position tends to be fierce, with very few actually making the cut. Most copywriters work for magazines, newspapers, companies or on a freelance basis. A large number transition from their internship into long-term positions.
Trainee Copywriter Salary
Copywriters earn an average of $58,000 per year in most locations, with the lower end of the scale dropping to $35,000 and the upper limit reaching $195,000. Trainee copywriters will make a fraction of this until their training is complete. Freelance copywriters have the ability to make an enormous amount of money depending upon who their client base is, which is in turn determined by their abilities. Some companies offer additional bonuses to copywriters, which can inflate their yearly earnings to enormous amounts; for instance, a successful direct mail campaign might earn the copywriter 2 percent of the money earned. When that campaign generates millions in revenue, the payout for the writer is very high.