Monster.com

Vice President of Communications

Marketing Director

Global Communications Manager

Digital Marketing Director

A Marketing Communications Director oversees the development and implementation of a strategic plan for a business or organization's combined communications and marketing program. Approve marketing programs and direct internal and external communications. Provide strategic leadership.

Communications Director

Communications Manager (General)

Public Relations Director

Marketing Manager (General)

Digital Content Manager

Marketing Communications Director

Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

Media Relations

Communication Strategies

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Digital Marketing

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

Marketing

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

Location	Median Salary
Westport, CT	$148,096
National	$138,117
Location +/-	7% Higher
	Search another salary
	Show me related jobs

Location	Median Salary
Westport, CT	$148,096
National	$138,117
Location +/-	7% Higher
	Search another salary
	Show me related jobs

Salary Estimate for Westport, CT
Nearby Locations...

Salary Details

Boost Your Value

Boost Your Value

Advance your career

Advance your career

Jobs In on Monster

Marketing Communications Director Salary Estimate for Westport, CTNearby Locations...

Salary Details

Boost Your Value

Boost Your Value

Salary for Related Jobs

Salary for Related Jobs

Advance your career

Advance your career

Jobs In on Monster

Salary Estimate for Westport, CT
Nearby Locations...