["Cascade Maverik: Creative Lead, Content & Copy","Cascade Maverik: Creative Lead, Content & Copy"]

Creative Lead, Content & Copy

The Creative Lead, Content & Copy is responsible for crafting an elevated brand story for Cascade/Maverik Lacrosse through creative materials supporting brand initiatives. This position will lead copy development, conceptual development, internal pitching, story-telling and executing. This person must have a sharp background in leading campaign development and brand content initiatives with a social-first mindset. Knowledge and understanding of current/upcoming trends in content creation, digital and social are a must, along with having the ability to craft, maintain and amplify a cohesive brand story that spikes attention. The ideal candidate is highly collaborative, detail-oriented, and passionate about finding creative ways to grow a legacy lacrosse brand.

Essential Job Functions & Responsibilities:

• Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top-of-mind in the lacrosse community.
• Craft and evolve brand voice for consistency on all touchpoints across all channels.
• Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
• Cross-collaborate with marketing team to understand business objectives before making creative recommendations.
• Confidently pitch ideas to marketing team and leadership with ability to react in real-time.
• Influence creative team to work toward common goals and intervene when needed to keep things on track.
• Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels.
• Assist production team with planning, organizing and executing content productions.
• Assist with freelance support if/when needed.
• Possess deep understanding and interest around consumer-first content and how it impacts social channels.
• Attend productions & content shoots (as needed) to create timely content for relevant platforms.
• Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and Ai.

Qualifications:

• 5-7 years of copywriting experience working in-house, agency-side or through other creative environments.
• Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
• Experience managing and/or collaborating with a nimble creative team.
• Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools.
• Proven ability to work within specifications of brand style-guide while elevating and evolving creative execution.
• Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
• Team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
• Comfortable presenting to a group/audience with excellent listening and communication skills.
• Passion for men's and women's lacrosse (plus a general understanding of sports) preferred.
• Willingness to travel as needed.

We are committed to employing a diverse workforce and are an equal opportunity employer. We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.