["Director of Social Media & Content","Director of Social Media & Content"]

A leading fashion and bridal company is seeking a Director of Social Media & Content to lead the strategic vision and execution of social media across a portfolio of premium brands. This leadership role combines high-level strategy with hands-on creative execution, overseeing brand storytelling, content creation, community engagement, influencer initiatives, and social performance.

The ideal candidate is a creative and analytical leader with deep expertise in building social-first brands, managing high-performing teams, and driving measurable business impact across both B2B and B2C audiences.

Key Responsibilities

Social Media Strategy

• Develop and execute a cohesive, multi-brand social media strategy across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging platforms.
• Shape distinct, platform-native brand voices while ensuring consistency across all social channels.
• Create social-first campaigns supporting product launches, seasonal initiatives, and brand activations.
• Build and manage an always-on content strategy that captures real-time brand moments, events, influencer collaborations, and behind-the-scenes storytelling.
• Own the social content calendar and ensure seamless coordination across brands and campaigns.
• Identify emerging cultural trends and consumer behaviors to drive engagement and brand relevance.

Content Creation & Brand Storytelling

• Lead the creation, production, and execution of compelling social-first content across photo, video, and short-form formats.
• Partner with creative teams to plan and execute content shoots while supporting real-time content capture.
• Leverage AI tools and emerging technologies to improve creative workflows while maintaining brand integrity.
• Oversee influencer and creator content strategy, partnerships, and asset management.
• Maintain an organized digital asset library for all social and creator content.

Community Engagement

• Oversee community management across all social platforms, ensuring timely, authentic, and brand-aligned interactions.
• Foster engagement with customers, brand advocates, retail partners, and online communities.
• Monitor conversations, trends, and cultural moments to strengthen brand presence and audience loyalty.

Performance & Analytics

• Establish KPIs and measure social performance across engagement, audience growth, traffic, and conversions.
• Analyze performance data and translate insights into actionable recommendations.
• Partner closely with Digital Marketing to align organic social with paid media initiatives and maximize overall campaign performance.
• Continuously optimize content strategy based on analytics and consumer insights.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop a team of social media professionals.
• Foster a culture of creativity, accountability, and continuous improvement.
• Collaborate with Marketing, Creative, PR, Sales, Events, Digital, Product, and Executive Leadership to ensure cohesive brand storytelling.
• Serve as the organization's subject matter expert for social media strategy and best practices.

Qualifications

• 8+ years of social media marketing experience within fashion, beauty, luxury, lifestyle, or consumer brands.
• 3-5+ years of experience managing and developing high-performing teams.
• Proven success building and scaling multi-platform social media strategies that drive brand awareness, engagement, and business growth.
• Deep expertise across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging social platforms.
• Strong understanding of platform algorithms, content trends, and social best practices.
• Experience with social analytics and management tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and Google Analytics (GA4).
• Proficiency with Adobe Creative Suite, Canva, CapCut, and other content production tools.
• Experience developing and managing influencer and creator marketing programs.
• Strong creative direction skills with experience leading content ideation, production planning, and on-site content capture.
• Data-driven mindset with the ability to translate insights into strategic recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Passion for fashion, luxury, consumer brands, and digital storytelling.