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["FIELD MARKETING AND ENGAGEMENT INTERN","FIELD MARKETING AND ENGAGEMENT INTERN"]

Parkhurst Dining
  • Franklin
    Today
    Parkhurst Dining

    Job Description

    Field Marketing and Engagement Intern

    Parkhurst Dining is a family-owned and operated company that provides culinary, dining and catering services to over 80 organizations and universities. We believe that food is best when made from scratch with locally sourced ingredients, prepared with heart, & served with a smile. This culinary experience is uniquely and authentically Parkhurst. If you've been searching for a place where you can do what you love, love what you do and have room to grow, consider joining our team! Parkhurst Dining is part of Eat'n Park Hospitality Group, a regional portfolio of foodservice concepts serving 50 million guests annually in its restaurants, on college and corporate campuses and in every state through our online store.

    The Field Marketing and Engagement Intern is a paid internship position that supports the successful Brand Activation and the execution of the field marketing roadmap at their designated account. Though collaboration with the Field Marketing team, they create and execute social communication, marketing campaigns, promotions, and interactive events to reach target goals. This position assists the account leader with creative requests and understanding market trends and data to help influence decisions that drive desirable results. This position also promotes engagement with the campus community through digital connections and live events.

    Job Responsibilities

    Brand Activation

    • Partners with Field and Center Marketing partners to activate interactive marketing and, promotional activities (pop-ups, demos, tastings, etc.) and successful sales campaigns within a budget.
    • Works with on-site management team to develop effective unique marketing campaigns and communications that meet critical campus community needs.
    • Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences
    • May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
    • Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.

    Guest, Client, Community Engagement Support

    • Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
    • Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
    • Elevates all client/account risks to Manager and supports mitigation strategies.
    • Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

    Qualifications

    • Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
    • Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
    • Ability to manage and prioritize multiple projects in a fast-paced environment.
    • Experience utilizing social media sites including Facebook, Twitter, and Instagram
    • Fluent in Microsoft Office Suite and technologically savvy
    • Confident with an outgoing, upbeat, friendly personality
    • A demonstrated team player

    This role is during the school semester. 10-20 hours per week, as agreed upon with supervisor, carried out over a minimum of two days per week. Schedule is flexible to accommodate class schedules and other on-campus commitments.

    Eat'n Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Numbers & Facts

    LocationFranklin
    IndustryFood and Beverage Production
    Company Size500 to 999 employees
    Year Founded1956
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    Skills

    • Advertisingunmatched
    • Budgetingunmatched
    • Catering Servicesunmatched
    • Communication Skillsunmatched
    • Community Supportunmatched
    • Detail Orientedunmatched
    • Engagement Marketingunmatched
    • Establish Prioritiesunmatched
    • Facebookunmatched
    • Field Marketingunmatched
    • Food Servicesunmatched
    • Industry/Trade Analysisunmatched
    • Ingredient Preparationunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Marketing Campaignunmatched
    • Marketing Communicationsunmatched
    • Microsoft Officeunmatched
    • Multitaskingunmatched
    • Online Marketingunmatched
    • Online Promotionsunmatched
    • Presentation/Verbal Skillsunmatched
    • Product Demonstrationunmatched
    • Promotional Programsunmatched
    • Restaurantunmatched
    • Revenue Growthunmatched
    • Risk Managementunmatched
    • Sales Campaignsunmatched
    • Social Mediaunmatched
    • Social Media Marketingunmatched
    • Team Lead/Managerunmatched
    • Team Playerunmatched
    • Twitterunmatched
    • Writing Skillsunmatched

    About Company

    We are a division of Eat’n Park Hospitality Group, which has been making guests smile since serving our first meal more than 60 years ago. Our distinguished chefs and culinarians are passionate about their trade, preparing each meal with healthy, natural ingredients and locally-sourced food.

    Delicious meals are complemented by our commitment to excellence, decades of personalized service experience, and transparency reflective of our partners’ individual culture.

    With people support centers in Pittsburgh and the Lehigh Valley, Parkhurst delivers authentic culinary experiences to more than 54 client locations in Pennsylvania, Maryland, Ohio, Virginia, West Virginia, and Delaware.

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