Marketing Specialist
Fort Atkinson, WI
American Cable & Harness | Electronic Technologies International
This is where creativity meets influence. We're a multi-state company with big ambitions-and we're looking for a full-time Marketing Specialist who can match our momentum.
In this growth-focused role, you won't be boxed into one niche or one platform. You'll build and manage campaigns across a wide range of marketing platforms and channels-digital, print, social, and beyond-flexing your creativity across multiple industries and experimenting fearlessly to help shape how we tell our story throughout the US and beyond. Your ideas won't just be seen-they'll help define where we go next.
We're agile in our approach, accountable for our results, and proud of our Midwest roots. If you're a team player who sees opportunity in every challenge and believes great marketing starts with great relationships, we'd love to meet you.
Essential Duties and ResponsibilitiesStrategic Leadership
- Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.
- Analyze market trends, digital performance, and customer behavior to identify new growth opportunities.
- Collaborate cross-functionally with Quality, Sales, Engineering and Outside Agencies to support lead generation and customer retention.
- Build annual marketing plans, budgets, and KPIs; report on ROI and campaign performance weekly.
Content & Brand Management
- Oversee consistent, authentic brand messaging across all digital and print channels.
- Lead content creation for websites, social media, trade publications, videos, and customer communications.
- Manage photography, creative assets, and design consistency across multiple brands.
- Ensure brand integrity across all channels and facilities through audits, messaging alignment, and creative direction.
Digital & Campaign Execution
- Manage a diverse mix of marketing platforms-including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards-to reach audiences wherever they are.
- Build monthly marketing dashboards that track footprint, funnel, and engagement metrics.
Customer & Market Engagement
- Maintain relationships with media outlets and coordinate PR opportunities.
- Represent the company at tradeshows, events, and in digital community engagement.
Job Requirements
- 3+ years of experience in multi-channel marketing (B2B or manufacturing preferred).
- Proven success in managing brand identity, content creation, and digital campaigns.
- Hands-on experience managing multiple marketing platforms simultaneously (social media, email/CRM, paid media, SEO/SEM, and analytics tools), with strong understanding of marketing automation.
- Excellent communication and storytelling skills - both written and visual.
- Proficiency (preferred) in Canva, ActiveCampaign, Google Analytics, and Microsoft 365.
- Creative thinker with strong organizational and analytical abilities.
Why Join Us
- Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.
- Work with a collaborative, innovative team that values curiosity, precision, and craftsmanship.
- Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and life insurance (after 30 days).
- We prioritize safety, work/life balance, and a culture of respect and recognition.
Hours
Monday-Friday, 8:00 AM - 4:30 PM
This is a full-time position.
Location
Onsite
Pay Range
A competitive compensation package will be offered based on experience and demonstrated capabilities.