Media Analyst
We're on a mission to bring learning to life! Across our family of companies— Learning Resources®, Educational Insights, and hand2mind —we create children's toys, pet toys, educational products, and supplemental curriculum trusted by teachers and loved by families. Asa growing, family-owned business and a Chicago Tribune Top Workplace, we are dedicated to helping kids succeed in school and develop a lifelong love of learning. If you're curious, collaborative, and a kid at heart, you'll feel right at home here. Join us in shaping the future of learning with our award-winning team!
We are currently seeking a Media Analyst to join our Shared Services Analytics Team! This role is a critical partner to our advertising teams and provides a great opportunity to join a high performing team in a hands-on role helping drive business and shape strategy. If a variety of projects is your jam, join us!
What you'll do day to day:
- Partner with our paid media teams to deliver actionable analytics and performance insights
- Build and maintain cross platform advertising reporting and KPI frameworks (i.e. Amazon SA/DSP, Walmart Connect, Target Roundel, TikTok Ads, other TBD)
- Develop automated dashboards and performance tracking in Power BI to monitor media efficiency and outcomes
- Lead test and learn initiatives, including test design, execution, validation, and post analysis
- Monitor retailer POS trends and promotional activity to inform media optimization and planning
- Support data ingestion, quality assurance, validation, and mapping for new and existing ad platforms
- Expand adoption and usage of advanced analytics tools (e.g., Amazon Marketing Cloud, Brand Analytics, Scintilla)
- Partner with agencies and platform teams to evaluate incrementality frameworks and support MMM efforts
- Act as subject matter expert for assigned tools and train team members on analytics tools, including Copilot
- Champion a data driven, experimentation focused culture across advertising teams
- Other projects assigned
Key Performance Objectives:
- Partner with stakeholders to turn complex advertising and POS datasets to deliver clear, actionable recommendations and insights for key retailer accounts (including Amazon, Target, Walmart, etc.)
- Build scalable dashboards and reporting solutions to surface newly ingested ad platform data into PowerBI, including data quality audits, validation, and visualization
- Effectively analyze and compare performance across major retail and paid media platforms, helping identify cross-channel opportunities and performance drivers
- Support test-and-learn programs by designing, executing, and analyzing tests and experiments that quantify media impact and guide optimization decisions
Requirements & Ideal Attributes:
- Education: Bachelor's degree in a marketing or digital analytics related field
- Experience: 2+ years of marketing or digital analytics experience
- Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
- Execution excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
- Technical skills: Familiarity with SQL and modern analytics tooling; ability to learn and adopt new platforms quickly
- Visualization & reporting: Proficiency in Power BI (or similar tools) to build scalable, automated dashboards
- Cross platform analytics expertise: Working knowledge of major retail and paid media platforms (i.e. Amazon SA/DSP, Amazon Marketing Cloud, Walmart Connect, Target Roundel, TikTok Ads)
- Data management: Comfort working with large, disparate datasets; strong attention to data quality, validation, and governance
We are a drug-free workplace and an EEO employer.
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Compensation Range: $75,000 – $85,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).