Senior Marketing Manager
We are looking for a Senior Marketing Manager with a strong focus on social media strategy, digital content creation, and guest-facing brand engagement. This role will drive the online and in-store presence of Hangout Hospitality Group, ensuring our brand remainsfun, engaging, and family-friendly across all platforms.
The ideal candidate is highly creative, detail-oriented, and skilled in social media marketing, graphic design, and content development. This role also includes overseeing menu updates and guest-facing graphics to ensure consistency with our brand identity.
If you love crafting compelling digital and in-store experiences and know how to sell fun through content and design, we want you on our team!
Responsibilities for Senior Marketing Manager:
- Develop and execute a digital-first marketing strategy to increase brand awareness and engagement.
- Create and manage content for social media platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest.
- Design and oversee guest-facing graphics, including menus, signage, promotional materials, and in-venue digital content.
- Work closely with designers and content creators to develop visually appealing, engaging, and shareable assets for both digital and physical spaces.
- Oversee daily social media activity, including posting, community management, and audience engagement.
- Plan and execute social media ad campaigns, including budget allocation, targeting, and performance analysis.
- Ensure timely and accurate menu updates, aligning with seasonal promotions and branding guidelines.
- Collaborate with influencers and brand ambassadors to expand reach and engagement.
- Track key social media metrics and analytics, providing insights and recommendations for improvement.
- Stay up to date with trends, algorithm changes, and best practices to keep our social presence competitive.
- Develop and manage a social media content calendar, ensuring consistent and timely posting.
- Monitor brand sentiment and online conversations, responding appropriately to maintain a positive brand image.
- Work with internal teams to align social media efforts with promotions, menu changes, and seasonal campaigns.
- Test and optimize content for maximum reach, engagement, and conversions.
- Other duties as assigned.
Requirements for the Senior Marketing Manager:
- BA in Marketing, Communications, Graphic Design, or related field preferred.
- 3+ years of hands-on experience in social media marketing and graphic design.
- Strong knowledge of social media platforms, algorithms, and advertising tools.
- Proven experience growing engagement and brand presence through digital marketing.
- Skilled in content creation, copywriting, and storytelling for social media.
- Experience with Adobe Creative Suite, Canva, or similar design tools.
- Strong design and layout skills for guest-facing graphics and print materials.
- Highly organized, with the ability to manage multiple platforms, design projects, and deadlines simultaneously.
- A passion for fun, family-friendly entertainment, and creating engaging experiences online and in-store.