(USA) Senior Manager, Marketing Planning And Strategy

Position Summary...

Role summary:
As the Senior Manager, Marketing Planning and Strategy - Walmart Brands, you will guide brand renovations & new development within our private brands portfolio. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data-driven insights to optimize the brand development process. You will collaborate cross-functionally to ensure cohesive planning and effective implementation - building brands customers' connect with, trust and that drive critical business growth. The position demands strong leadership, adaptability, and expertise in brand building to influence decision-making and deliver measurable results in a dynamic retail environment.

About the team:
The Private Brands Marketing team at Walmart oversees a portfolio of over 90 brands that influence many aspects of customers’ lives. This team collaborates closely with Merchandising leadership to develop and renovate brands, enhancing Walmart’s market position. They lead brand strategy and guide creative development from positioning to identity, building distinctive and relevant brands that resonate with customers and deliver business value. Acting as strategic partners, the team works alongside senior leaders and cross-functional groups in Merchandising, Marketing, Insights, and Creative to identify and execute brand opportunities that support Walmart’s growth and customer engagement.

What you'll do...

• Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
• Support implementation teams as they bring the brands to life across customer touchpoints.
• Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

What you'll bring...

• High energy for transformation and demonstrated experience in brand development.
• Clear communication style that drives ideas forward and can be tailored to different audiences.
• Effective leadership and collaboration skills to influence cross-functional teams and stakeholders.
• Strong ability to develop and execute comprehensive strategies aligned with organizational goals that deliver measurable outcomes.
• Adaptability to evolving market conditions and business priorities.
• Curiosity & passion for our business. You're always on the pulse of the customer, trends and competition to stay relevant and ahead.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.