This PT Graduate Assistant position assists the Communications and Digital Engagement team within the Alumni Engagement and Philanthropy department. The primary function of this role is to support the alumni engagement strategy through building brand consistent communications content such as social media (graphics, copy, video, etc.), and emails (design, copy, formatting, etc.) to involve the Seton Hall alumni community. This position is responsible for a multitude of daily activities including creating social media and email content, scheduling and managing a social calendar, designing marketing materials for events (e.g., pamphlets/flyers), sending data requests, and tracking magazine files. Some fundraising duties will be required weekly, as well as evening and weekend opportunities.
Duties and Responsibilities:
Participates in weekly team meetings to brainstorm new ideas for social media content and initiatives.
Organizes and posts social media content for events and virtual campaigns.
Creates content graphics in platforms such as Canva to promote different events and campaigns.
Responsible for creating Facebook event pages and scheduling content through Sprout Social for Facebook and Twitter.
Creates emails for alumni using iContact (mass email marketing system)
Updates records in Seton Hall's alumni database
Required Qualifications:
Enrolled in Seton Hall graduate studies
Quick learner with attention to detail
Strong ability to manage multiple tasks and meet deadlines Skilled at creating content on social media
Must be a strong writer with a familiarity of Associated Press style writing
Desired Qualifications:
Experience using Canva or any photo/graphic editing system (eg. Photoshop).
Experience in mass email marketing systems such as Constant Contact, Mailchimp, iContact. Familiarity with video/audio editing.
The ideal candidate has written published pieces such as news stories, blog posts, and feature pieces.