Job Description
Senior Marketing Managers (MM): MMs at Amazon drive general marketing, product marketing or functional marketing initiatives for organizations including (but not limited to): Amazon Music, Prime Video, Alexa Devices, Kindle, Amazon Web Services (AWS), North America Consumer (such as Retail Systems, Customer and Brand Protection, Marketplace Sales, International Retail, Hardlines, and Softlines) and Prime. They work cross-functionally to develop marketing plans, define success metrics, manage strategic projects, and own business outcomes. MMs ultimately become marketing leaders responsible for large business segments and organizations.
Key job responsibilities
Sr. Marketing Managers can be responsible for:
- Outbound Marketing Campaigns: Build and launch integrated marketing campaigns that deliver results across the marketing funnel including paid media, cross-channel outbound programs, merchandising, and promotion strategies.
- Positioning, Messaging & Brand Development: Drive the positioning, messaging, pricing, and creative strategy for Amazon products or services, shaping how customers discover and connect with our brands.
- Marketing Program Management: Lead the management of marketing programs that drive operational excellence for Amazon including annual planning, funnel optimization, lifecycle marketing, and go-to-market execution.
A day in the life
Imagine collaborating with cross-functional teams, diving deep into data-driven problem-solving, and developing strategic solutions that have real-world impact. Your day will be filled with dynamic challenges, where you"ll leverage your analytical skills to design and launch process improvements that drive Amazon"s operational excellence.
About the team
- All roles for this position will be located at Amazon"s company headquarters in Seattle, WA. Successful applicants will be expected to relocate to their team location upon starting at Amazon.
- Role and team placement are based on business needs and as Amazon continues to grow and flex, we are looking for candidates who want to own, build and impact the customer experience rather than are tied to a specific role or team.
- Internship start dates will be between May-June 2027 for a 12-week, consecutive internship.
- Relocation assistance provided and expected upon program start.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Skills
- Amazon Alexaunmatched
- Amazon Web Services (AWS)unmatched
- Analysis Skillsunmatched
- Brand Marketing (Branding)unmatched
- Brand Messagingunmatched
- Business Administrationunmatched
- Consumer Brandingunmatched
- Cross-Functionalunmatched
- Customer Experienceunmatched
- Divingunmatched
- International Salesunmatched
- Kindleunmatched
- Marketingunmatched
- Marketing Campaignunmatched
- Marketing Planunmatched
- Merchandisingunmatched
- Metricsunmatched
- Musicunmatched
- Outbound Marketingunmatched
- Problem Solving Skillsunmatched
- Process Improvementunmatched
- Product Marketingunmatched
- Product Pricingunmatched
- Project/Program Managementunmatched
- Promotional Strategyunmatched
- Retailunmatched
- Strategic Planningunmatched
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