ABM Marketing Manager , AWS North America Marketing

Amazon

Arlington, VA

JOB DETAILS
SKILLS
Amazon Web Services (AWS), Analysis Skills, Best Practices, Budgeting, Campaigns, Customer/Client Research, Documentation Standards, Establish Priorities, Event Marketing, Field Marketing, Functional Programming Languages, Leadership, Market Trend Analysis, Marketing, Marketing Campaign, Partner Sales, Performance Analysis, Pivot Chart, Pivot Tables, Project/Program Management, Revenue Growth, Sales, Tableau, Target Marketing
LOCATION
Arlington, VA
POSTED
4 days ago

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.The Account-Based Marketing Manager will own the end‑to‑end execution of territory ABM programs, working backwards from customer needs to create data‑driven, multi‑channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross‑functional stakeholders.Key ResponsibilitiesDesign and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impactBuild and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programsAnalyze customer data, buying signals, and market trends to inform campaign strategy and optimizationCreate and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiencesEnsure ABM programs complement broader field marketing effortsDrive operational excellence through standardized processes, documentation, and best practicesTrack and report on program performance, using data to optimize and scale successful approachesManage program budgets effectively, demonstrating frugality while maximizing impactCollaborate with global ABM community to share learnings and adopt proven practicesSuccess MeasuresOversee campaign and event executionDrive marketing decisions in partnership with sales stakeholdersFormulate quarterly and annual ABM plan documentsMake prioritization decisions on marketing mixPipeline influence and revenue contribution from ABM accountsProcess improvement and best practice contributionsBasic Qualifications5+ years of professional non‑internship marketing experienceExperience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completionExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience managing budgetsExperience managing projects in a fast pace environmentExperience partnering with sales and sales leadership on GTM initiativesPreferred QualificationsMBAKnowledge of key technology and market trendsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at NY, New York – 88,700.00 – 155,200.00 USD annuallyUSA, TX, Austin – 80,600.00 – 141,100.00 USD annuallyUSA, VA, Arlington – 80,600.00 – 141,100.00 USD annuallyUSA, WA, Seattle – 82,700.00 – 141,100.00 USD annually#J-18808-Ljbffr

About the Company

A

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles