Sign upLog in

ABX Marketing Manager

OKTA

Bellevue, WA

Apply
JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Advertising, Analysis Skills, Artificial Intelligence (AI), Authentication, Automation, Budgeting, Business Growth, Business Skills, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Detail Oriented, Direct Mail, Financial Services, LinkedIn, Marketing, Marketing Automation Software, Marketing Strategy, Multitasking, Onboarding, Organizational Skills, Outbound Marketing, Performance Analysis, Process Improvement, Product Marketing, Project/Program Management, Purchasing/Procurement, Regional Sales, Retail, Return on Investment (ROI), Revenue Growth, Sales, Sales Communications, Salesforce.com, Software as a Service (SaaS), Strategic Analysis, Strategic Planning, Team Player, Time Management, Willing to Travel
LOCATION
Bellevue, WA
POSTED
30+ days ago
Get to know Okta

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We're building a world where Identity belongs to you.

ABX Marketing Manager
About the Role
We are seeking a highly strategic and results-driven ABX Marketing Manager to own, develop, and execute our Account-Based Experience 1:few strategy for our most strategic and high-value target accounts. This role is the critical link between Marketing and Sales, responsible for creating personalized, multi-channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth. If you thrive in a collaborative, data-driven environment and are passionate about crafting targeted experiences that turn accounts into advocates, this is the role for you.
Key Responsibilities
I. ABX Strategy & Planning

Own the ABX 1:Few Program Strategy: Develop, implement, and manage comprehensive ABX programs (1:few) for defined target account tiers, ensuring alignment with overall GTM strategy and revenue goals.
Marketing Partnership: Partner closely with regional marketers and sales to communicate program details to include inputs like - target account lists, engagement goals, and sales-ready definitions.
Account Insight: Conduct in-depth research on target accounts and key buyer personas to uncover pain points, business needs, and technology landscape, translating these insights into actionable campaign plans.

II. Campaign Execution & Personalization

Multi-Channel Execution: Design and execute integrated, personalized, multi-channel campaigns across digital advertising (e.g., LinkedIn, intent platforms), email, direct mail/gifting, virtual and in-person events, and content experiences.
Content Alignment: Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey.
MarTech Orchestration: Utilize the ABX technology stack (e.g., 6sense, Rollworks, Gemini) and Salesforce / Marketo to orchestrate campaigns, track engagement, and ensure seamless handoffs.

III. Measurement & Optimization

Performance Analysis: Monitor, track, and report on ABX program performance, key account engagement, pipeline influence, velocity, and ROI.
Data-Driven Optimization: Conduct regular deal analysis and leverage data to generate insights, make recommendations for campaign optimization, and continually refine target account selection and engagement tactics.
Enablement & Feedback: Develop playbooks and training materials to enable Sales and SDR teams on ABX programs, messaging, and follow-up, ensuring a strong feedback loop.

Qualifications and Skills
Required

Experience: 5-7+ years of experience in B2B marketing, with 5+ years specifically in Account-Based Marketing (ABM) or Account-Based Experience (ABX) in a SaaS/B2B environment.
Strategic & Analytical Mindset: Proven ability to translate business objectives and complex account data into measurable marketing strategies and programs.
Tech Stack Proficiency: Hands-on experience with core ABM/ABX platforms (e.g., 6sense) and marketing automation (e.g., Marketo) and CRM (Salesforce).
Cross-Functional Collaboration: Exceptional ability to build strong working relationships with Growth Experiments, Regional Marketing, Sales, xDRs.
Project Management: Strong organizational skills and attention to detail, with the ability to manage multiple projects, budgets, and deadlines simultaneously.

Preferred/Bonus

Experience with leveraging AI/GenAI tools for scalable personalization and account intelligence.
Familiarity with intent data platforms (Bombora, G2, etc.).
Industry knowledge (Retail, Financial Services, Technology)

#LI-Hybrid

P10123_3289526

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$128,000—$192,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:
$122,000—$172,000 CAD

What you can look forward to as a Full-Time Okta employee!


Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice athttps://www.okta.com/legal/personnel-policy/.

About the Company

O

OKTA

Resume Resources

Free Resume TemplatesFree Resume Builder