ABX Senior Manager

Job Summary:

BDO is seeking an Account-Based Experience (ABX) Senior Manager to manage the end-to-end orchestration of account-based marketing programs for high value accounts. With a client-centric mindset, this role will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth.

This role blends strategic planning with hands-on execution, delivering targeted and personalized 1:1 and 1:few account-based plays in close partnership with teams focused on client relationships and growth. The role will lead ABX governance, build scalable frameworks, templates, and playbooks, and coordinate cross-functional delivery teams to drive measurable outcomes.

Success requires strong project management skills, an analytical approach to inform campaign strategy and performance optimization, and the ability to align and influence stakeholders.

Job Duties:

• Designs and executes 1:1 and 1:few ABX campaign strategies, project plans, timelines, and deliverables in partnership with stakeholders
• Builds and maintains relationships with business development, account teams, and client service professionals to understand account priorities and translate them into effective marketing programs
• Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines, and success measures
• Analyzes customer data, intent signals, and market trends to inform campaign strategy and optimization
• Creates and implements multi-channel programs (i.e., paid media, email, events) that deliver personalized customer experiences
• Ensures campaign assets, channels, and activation steps align to ABX journey stages and account engagement goals
• Maintains integrated campaign calendars, dependencies, and milestone tracking to keep work progressing through shared teams
• Coordinates cross-functional handoffs across marketing, business development, account teams, creative, digital, events, marketing operations, and analytics
• Consolidates campaign performance, insights, and learnings into standardized playbooks, templates, and operating procedures
• Tracks and reports on program performance, using data to optimize and scale successful approaches
• Produces and delivers executive-ready updates using key ABX KPIs (i.e., engagement, pipeline) for marketing leadership and account stakeholders
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education

• Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred

Experience

• Seven (7) or more years of marketing experience, including (5) or more years of ABX/ABX campaign management experience, required  
• Experience building, executing and scaling cross-functional marketing programs, required 
• Experience working in a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred 

License(s)/Certification(s)

• N/A

Software

• Proficient in the use of Microsoft Office Suite, required
• Experience with ABM software and solutions (i.e., Demandbase), required 
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred 
• Experience with AI tools and technology (i.e., Copilot), preferred 

Language:

• N/A

Other Knowledge, Skills & Abilities

• Strong stakeholder management skills across marketing, sales, and account leadership
• Strong project management skills, including dependency mapping, risk management, and timeline control
• Strong facilitation skills for discovery, intake, standups, kickoffs, and retrospectives 
• Ability to translate account priorities into clear campaign plans, briefs, and measurable outcomes
• Ability to standardize repeatable processes and produce scalable playbooks and templates
• Excellent written and verbal communication skills and executive-ready status reporting capabilities
• Strong facilitation skills for kickoffs, working sessions, and cross-functional alignment meetings
• Strong analytical skills for interpreting account engagement signals and producing performance readouts 

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

• National Range: $120,000 - $135,000
• Maryland Range: $120,000 - $135,000
• NYC/Long Island/Westchester Range: $120,000 - $135,000

About Us

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. 

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.  BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. 

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass so much more than traditional “benefits.”  

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets