Account Based Marketing (ABM), Manager - Remote

ABM Manager

At Strada, possibility isn't just a promise it's the foundation of everything we do. We believe in unlocking potential for every colleague, creating a journey of growth, discovery, and impact.

With the support, resources, and opportunities we provide, you'll build a fulfilling future working on meaningful projects that span industries and regions, contributing to outcomes that matter.

Strada is a people, payroll, and technology leader simplifying international workforce management. Operating in 180+ countries, we design and deliver people-first solutions powered by cloud-based technology helping organizations grow and enabling workforces to perform at their best.

We are seeking a strategic, collaborative, and highly organized ABM Manager to activate 1: few account-based marketing programs for a select portfolio of priority North America accounts. Reporting to the Senior Manager of Demand Generation, you will design and execute targeted ABM motions that deepen engagement, accelerate pipeline, and influence revenue outcomes. This role is ideal for someone who thrives at the intersection of creativity and strategy, can translate account insights into tailored programs, work seamlessly across sales and marketing, and orchestrate multi-channel experiences that resonate with key stakeholders inside high-value accounts.

Key responsibilities:

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts.
• Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups.
• Identify account clusters, themes, and pain points to guide program design and messaging.
• Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints.

Cross-Functional Collaboration

• Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies.
• Work with product marketing to ensure messaging, value propositions, and content align to industry, persona, and account needs.
• Collaborate with creative, digital, and demand generation team members to ensure cohesive, on-brand execution across touchpoints.
• Coordinate with Account Executives to align ABM plays with follow-up motions and opportunity development.

Account Intelligence & Personalization

• Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape.
• Translate insights into personalized messaging, tailored content, and account-specific assets for marketing and sales use.
• Monitor engagement signals to adjust and optimize programs based on real-time account behavior.

Measurement, Reporting & Optimization

• Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.
• Translate data into clear insights and recommendations for optimizing targeting, tactics, and messaging.
• Report results to marketing and sales leadership, including account-level insights and progress toward shared goals.

Skills & competencies:

• Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
• Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
• Proficiency with ABM and marketing platforms including Demandbase
• Excellent project management and organizational skills with the ability to manage multiple complex programs.
• Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
• Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
• Collaborative team player with a proactive, solutions-oriented approach.

At Strada, our values guide everything we do:

• Anticipate Customer Needs We stay ahead of trends so our customers can grow and succeed.
• Own the Outcome We take responsibility for delivering excellence and ensuring things get done right.
• Challenge Ourselves to Work Smarter We move faster than the world around us to drive change and accomplish more.
• Empower Each Other to Solve Problems We tackle challenges head on, ask tough questions, and collaborate to find the best solutions.
• Care About Our Work We understand that what we do impacts millions, and we have a responsibility to get it right.

Benefits

At Strada, we support your whole selfoffering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more.

Our commitment to Diversity and Inclusion

Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success.

Equal Employment Opportunity Statement

Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We provide reasonable accommodations for disabilities and religious practices. Applicants may request reasonable accommodation by contacting their recruiter.

Authorization to work in the Employing Country

To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum - Maximum:

$0.00 - $0.00

Pay Transparency Statement: Strada considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Strada makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

Strada provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Strada is committed to a diverse workforce and is an affirmative action employer.