Account-Based Marketing Manager

About the Role

Enterprise deals aren't won by a single email or a single seller. They're won by a coordinated push that reaches every stakeholder in the room, at the right moment, with the right message.

As our Account-Based Marketing Manager, you'll own the programs that turn our highest-value Enterprise and Strategic accounts into pipeline. You'll work directly with Sales, Revenue Operations, and Partnerships to build 1:1 and 1:few plays that engage buying groups and move complex, multi-stakeholder deals forward. This is a role for someone who's comfortable building from limited precedent and translating account strategy into campaigns that actually change how a deal moves.

Key Responsibilities

• Own and execute ABM programs for a defined portfolio of Enterprise and Strategic accounts, from strategy through campaign delivery.
• Design 1:1 and 1:few ABM plays that engage decision-makers and full buying groups, not just single contacts.
• Partner with Sales on account plans, opportunity progression, and executive engagement, acting as the marketing counterpart to their account strategy.
• Build personalized messaging and content experiences tailored to enterprise stakeholders, translating account priorities into a value narrative.
• Run multi-channel campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events, sequencing channels to match where each account is in the funnel.
• Lead high-touch executive engagement initiatives, including curated dinners, events, and account-specific experiences that build senior-level relationships.
• Drive account research to surface buying group members, whitespace, and engagement signals that inform where to focus next.
• Track account engagement, campaign performance, and pipeline impact across the portfolio, and use those signals to reallocate effort toward what's working.
• Test new ABM tactics and engagement approaches, treating each program as a hypothesis to validate rather than a template to repeat.
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Skills and Qualifications

• 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
• Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
• Strong analytical skills, with the ability to evaluate account engagement and pipeline signals and adjust programs accordingly.
• Experience partnering closely with Sales to support account strategies and opportunity progression.
• Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
• Experience with Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
• Comfort operating in a fast-paced environment where priorities shift and plans need to adapt in real time.

Nice to Have

• Experience running executive-level engagement programs (dinners, curated events, VIP experiences).
• Background in SaaS or fintech, where enterprise sales cycles involve multiple senior stakeholders.

You'll Thrive Here If You:

• Treat a stalled enterprise deal as a puzzle to solve, not someone else's problem.
• Can build a program from scratch when there's no playbook to follow.
• Read pipeline and engagement data as a starting point for the next test, not a report to file away.
• Move comfortably between big-picture account strategy and the details of a single campaign asset.
• Build real working relationships with sellers instead of treating Sales as a stakeholder to manage.
• Hold a high bar for personalization. Generic ABM doesn't move enterprise buying groups.
• Take ownership of outcomes, not just activity. Pipeline impact is the scoreboard.
• Give and take direct feedback easily, and adjust fast when a play isn't landing.