As the Sr. Account Director, you will act as the go-to resource for clients. The Sr. Account Director, is a trusted strategic advisor that understands a clients’ pain points, financials, project scopes, brand, and strategic growth needs to grow the lifetime value of client accounts. This role requires a go-getter attitude, high-level of awareness and business development, time management, the ability to take charge to deliver results for the client, while maintaining internal team rapport and cross channel communication skills.
Essential Functions:
- Partner closely with client contacts to engage in new opportunities, continue identifying areas to propose new solutions , and improve current solutions, while driving positive change for their brand
- Create innovative digital presentations that focus on client’s business goals across the entire customer journey
- Proactively communicate with clients about account related activities, provide exceptional client service, day-to-day support , and strategic support on projects, services, and all client facing initiatives
- Lead client conversations with confidence pertaining to upsells and renewal opportunities
- Manage upsells and renewals proposal process, presentations, and contract closure
- Partner with internal teams and departments to deliver integrated digital communication solutions from beginning through completion
- Develop strong relationships with external and internal team members
- Prepare account service-related documents such as agendas, reports, proposals, PowerPoint presentations, contract scopes, pricing, and other client communications, and correspondence
- Participate and document discussions during client meetings
- Follow up on action items from internal and client meetings
- Understand our products and services as well as client strategies and business goals to ensure accurate project deliverables
- Continuously grow your digital knowledge through personal development
- Understand client billing and report monthly to finance department
Supervisory Responsibility
- Conduct weekly one-on-one with the CEO, COO, CFO, Chief Client Officer, and assigned team members
- Conduct weekly department meetings
- Maintain current and future organization chart
- Hold a minimum of one webinar a year
- Hold innovation Friday every 6 months
- Partner with Biz Dev to update service offerings, contracts, and sales deck twice a year
- Present services to sales two times a year
- Assist sales on new business pitches when needed
- Convey all costs to the CEO, COO, and CFO and maintain a sheet that tracks all department expenses (if applicable)
- Hold employee performance reviews in accordance with the company schedule
- Attend leadership training and follow company leadership guidelines
- Create goals and growth paths for staff
- Hold one cross-department meeting every 6 months
- Build relationships and generate leads from key industry partners when possible
- Create one thought leadership survey a year with the help of the Ignite marketing team
- Monitor key accounts and attend calls to save any canceling accounts
- Partner with Talent Acquisition to create and maintain job descriptions and salary ranges for all positions within your department
Required Qualifications
- 10+ years of experience as an Account Manager, supporting high-value clients, within a digital agency or marketing firm
- Comprehensive knowledge of digital marketing across Paid Media, Earned media, Email, CRO, Web/Creative, or other channels
- Previous experience successfully growing existing client accounts year over year
- Strong business acumen and business development background
- Passion for client services with a passion for wowing clients
- Ability to manage several high-complexity projects
- Excellent written and verbal communication skills to foster optimal team and client relationships
- Excellent organizational and time management skills with strong attention to detail
- Proven ability to discover, promote, and sell solutions and services that would support client needs
- A professional demeanor within and outside of the agency business
- Strong knowledge of Microsoft Office Suite – including Outlook, SharePoint, Teams, Excel, and PowerPoint
- Ability to create detailed and engaging presentations
- Strong time management and delegation skills with the ability manage multiple priorities
Core Competencies
- Comprehensive knowledge of digital marketing across Paid Media, SEO, Content, Social, PR, Email, CRO,
- Strong sales and business development
- Team management
- Client & Account management Capabilities
- Excellent Communication
- Leadership capabilities
Expectations
- Manage a book of business with revenue equivalent to the Client Services plan
- Net 15% annual revenue growth of accounts managed and overseen
- Client annual retention of 85%
- End to end management of the renewal process
- Identify, manage and close client upsells
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.