Account Manager, Higher Education Practice

Stratagon

Charlotte, North Carolina

JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Brand Marketing (Branding), Budgeting, Campaigns, Communication Skills, Customer Relations, Detail Oriented, Establish Priorities, Higher Education, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Strategy, Marketing Strategy, Media Buying and Planning, Mentoring, Negotiation Skills, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Project/Program Management, Sales Management, Salesforce.com, Strategic Planning, Team Lead/Manager, Team Player, Technical Strategy, Time Management
LOCATION
Charlotte, North Carolina
POSTED
30+ days ago

Job description

Job Summary:

We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.

Key Responsibilities:

•       Own client relationships and serve as their strategic marketing advisor and day-to-day lead

•       Lead strategic conversations and advance the marketing strategy for multiple high-prole client accounts

•       Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goals

•       Lead and mentor team members while fostering a collaborative, growth-oriented environment

•       Drive innovative solutions by staying ahead of higher education marketing trends and best practices

•       Manage project timelines, budgets, and deliverables across multiple concurrent campaigns

•       Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.

•       Analyze campaign performance and translate data into actionable insights and recommendations

•       Identify and pursue strategic growth opportunities within existing client partnerships

•       Facilitate clear communication between internal teams and client stakeholders

•       Strategically plan long-term while executing short-term needs for clients

•       Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.

What Sets You Apart:

•  Strategic mindset combined with careful attention to detail

•  Ability to build trust and rapport with diverse stakeholders

•  Proactive problem-solver who anticipates client needs

•  Passionate about higher education and institutional success

•  Experience in managing and mentoring team members

•  A strong professional network within higher-ed marketing and or admissions preferred

About Stratagon:

Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.

What We Oer:

•  Opportunity to shape the future of higher education marketing

•  Collaborative, innovative work environment

•  Close collaboration with Agency Principals and the opportunity to lead upon standing out

•  All this, plus Short and Long Term Financial, Work/Life and Health benets

Diversity & Inclusion:

Stratagon is committed to building a diverse team that reects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.

Learn More here: https://www.stratagon.com/careers

Job requirements

Required Qualications:

•       6-8 years of account management experience, with demonstrated success in higher education marketing

•       Proven track record of developing and executing successful marketing campaigns

•       Demonstrated expertise in developing a marketing and communications strategy, media planning a plus

•       Demonstrated ability to communicate and inuence eectively at all levels of a client organization

•       Demonstrated experience in delivering client-focused solutions

•       Experience managing complex projects and client relationships simultaneously

•       Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development

•       Strong analytical skills with the ability to translate data into strategic recommendations

•       Exceptional communication and presentation abilities

•       Bachelor's degree in Marketing, Communications, Business, or related eld

•       Excellent prioritization and time management skills

•       Excellent listening, negotiation, and presentation skills.

 

Preferred Qualications:

•  Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)

•  Experience working with HBCUs or minority-serving institutions

•  Project management or relevant marketing certications

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About the Company

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Stratagon