Acquisition Marketing ManagerAcquisition Marketing Manager is responsible for driving new customer growth by planning, executing, and optimizing paid media campaigns across digital channels including paid search, paid social, affiliate, display, and retargeting. The role involves budget allocation, performance monitoring, attribution modeling, and cross‑functional collaboration.ResponsibilitiesDesign multi‑channel paid acquisition strategies to meet monthly ROAS and customer volume targets.Analyze CAC and LTV by channel to identify high‑return opportunities and guide budget reallocations.Lead A/B and incrementality testing across creatives, audiences, and landing pages to improve conversion rates and lower acquisition costs.Oversee pixel and product feed implementation to maintain accurate data flow between ad platforms and internal reporting systems.Coordinate with creative, e‑commerce, and CRM teams to align campaign assets, landing page experiences, and retention programs.Required Hard SkillsPaid Media Platform Management (Facebook Ads Manager, Google Ads, TikTok Ads, etc.)Attribution Modeling and Multi‑Touch MeasurementA/B and Incrementality TestingCampaign Analytics and Performance Reporting (Google Analytics, Northbeam, Triple Whale, etc.)Product Feed and Pixel ImplementationRequired Soft SkillsStrategic ThinkingData‑Driven Decision‑MakingCross‑Functional CollaborationStakeholder CommunicationProject ManagementCareer ProgressionAcquisition Marketing SpecialistAcquisition Marketing ManagerSenior Acquisition Marketing Manager / Head of GrowthCertificationsGoogle Ads Search CertificationMeta Blueprint CertificationGoogle Analytics CertificationHubSpot Marketing Software CertificationSalaryThe median annual salary for Acquisition Marketing Managers in the United States is $161,030. Top‑paying cities include San Jose, CA ($231,370); San Francisco, CA ($220,480); and Boston, MA ($213,910).#J-18808-Ljbffr