ACTIVATION & EXPERIENTIAL MANAGER
About Us• Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth• categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted• styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand• on Google in 2022, alongside Louis Vuitton and Nike.
• Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles.• After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013,• pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing• online– powered by an innovative, social media-first marketing strategy.
Today, Fashion Nova has amassed over 40 million social media followers, with annual sales ofapproximately $2 billion!
• The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga• and Offset and its styles have been worn by many celebrities, artists and athletes including Meg• The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner.
Role Overview• The Activation & Experiential Manager reports directly to the Director of Brand Partnerships and is• responsible for developing and executing Fashion Nova’s events and brand activations from start to• finish. This role requires someone who is both highly creative and highly operational, with the ability to• turn a strong idea into flawlessly executed world-class experiential moments.
• The Manager will lead everything from intimate 15-person VIP dinners to large-scale 1,000+ guest events• with budgets of $1M+. They must have exceptional taste, strong production standards, and an• established network of top-tier vendors and partners.
• Working closely with executive leadership, talent, internal teams, and external agencies, the Manager will• own the full activation process, including concept development, planning, budgeting, vendor• management, production, execution, and post-event wrap-up.
Key Responsibilities
- Cross-Functional, Talent & Stakeholder Alignment Cross-Functional & Talent Synchronization: Act as the primary operational connector acrossExecutive Leadership, Brand Partnerships, Creative, Talent Partnerships, PR, Social, and Legalteams to align launch dates, approvals, and contract deliverables, while overseeing operationalworkflows and on-site touchpoints involving high-profile celebrities, influencers, VIPs, and talent toensure seamless, high-touch experiences. Executive Presence & Reporting: Work closely with C-suite and executive leadership to presentconcepts, align on strategy, deliver cultural trend reports, and present post-activation success/ROImetrics. Agency & Partner Network Coordination: Leverage an established network of productioncompanies, fabricators, venue partners, and agencies to guarantee seamless communication andtop-tier execution across all external parties. Internal Employee Programming: Collaborate with Brand Partnerships, Creative, and internalstakeholders to project manage company culture initiatives, celebrations, and internalprogramming from creative concept through execution.
- Creative, Production & Budget Management Strategic & Creative Co-Conceptualization: Partner closely with the Director of BrandPartnerships, Creative Director, and executive leadership to invent and shape cutting-edge,on-brand activation concepts. Aesthetic Quality Control: Serve as the creative guardian for all live moments, enforcinguncompromisingly high production values across spatial design, lighting, fabrication, decor, andoverall atmosphere. Spatial Design & Technical Oversight: Review and evaluate 3D renderings, floor plans, andspatial design layouts to ensure physical builds match approved creative concepts and spatialrequirements. Varied Budget Oversight: Demonstrate proven financial management across varied budget tiers,including the ability to put on high-quality events on smaller budgets ($10K–$20K) as well as fullfinancial oversight and tracking of large-scale $500K to $1M+ activation allocations. Contract & Financial Administration: Manage quote auditing, invoice processing, and contractrouting across vendors, suppliers, and production partners. Product & Inventory Integration: Partner closely with buying and merchandising teams to pull andmanage the necessary stock and inventory needed for all activations, events, and seamlessproduct integration on-site. Asset Recycling System: Create and maintain an internal asset management system to inventorydecor, props, and signage for reuse across rolling events to maximize budget efficiency.
- Rolling Timelines & On-Site Execution Multi-Scale Project Management: Build detailed master project plans, production timelines, anddeliverable schedules across rolling, simultaneous activation pipelines. On-Site Crisis Management & Composure: Serve as the primary lead on-site for setup, liveexecution, and teardown. Maintain exceptional composure, adaptability, and real-timeproblem-solving skills when unpredicted challenges arise on-site.Global & Domestic Execution Domestic & International Logistics: Lead on-site execution, setups, and teardowns locally,domestically, and internationally for key seasonal and cultural moments for the brand.Cultural Leadership & Brand Elevation Cultural & Trend Leadership: Stay deeply plugged into global experiential culture, art, fashion,luxury hospitality, and emerging lifestyle trends to ensure brand activations remain ahead of thecurve to elevate the brand's footprint into a cultural force.Role Requirements Minimum of 6–8+ years of progressive experience in experiential marketing, event production, orbrand activations within fashion, retail, luxury hospitality, or entertainment. Portfolio Required: Applicants must submit a portfolio or detailed case studies showcasingpersonally led activations, highlighting creative concepts, event scale, and budget tiers managed. Dual skillset: Equal parts creative ideator with high taste standards and hyper-organizedoperational manager. Proven track record managing activation budgets across all scales—from putting on high-qualityevents on smaller budgets ($10K–$20K) to personally managing large-scale budgets ranging from$500K to $1M+. Proven experience managing events across all guest scales, from intimate 15-person VIPgatherings to 1,000+ attendee activations. Direct experience working with celebrities, influencers, high-net-worth VIPs, and talentmanagement teams. An existing, robust network of top-tier production agencies, fabricators, venue contacts, andindustry vendors. Proven history of working directly alongside executive and C-suite leadership. Exceptional composure under pressure with a demonstrated ability to solve complex, real-timeoperational issues on-site. Ability to review spatial layouts and 3D renderings to guide physical production. Flexibility to work non-standard hours, including nights, weekends, and domestic/internationaltravel as needed. Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field.
BENEFITS
- NEW state-of-the-art HQ upcoming in 2025!
- Formalized career paths for continued professional growth
- Comprehensive health insurance across Medical, Dental and Vision
- 401k match, with immediate vesting upon eligibility
- Weekly catered lunches fully-stock kitchen pantry!
- Opportunities to travel for trade shows and vendor meetings
- Summer Fridays Early Departure
- Team bonding events and programs
- Attractive employee discounts!
• Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to• equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We• will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race,• color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal• history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic,• nor any other classification protected by local, state and|or federal laws