Ad Marketing Coordinator

Ad Marketing Coordinator

Marketing | New York, United States | ID: 11471

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Ad Marketing Coordinator

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What is the role?

Roku is seeking an Advertising Marketing Coordinator to join the Demand Marketing team within the Growth Marketing organization. In this role, you will blend hands-on content creation with social media management, analytics reporting, and cross-functional project coordination to bring Rokus biggest advertising campaigns and moments to life across owned channels. You will write, edit, and optimize content across multiple formats and platforms while maintaining Rokus tone and messaging standards. This role also encompasses day-to-day management of the Roku Advertising LinkedIn presence, website content publishing and quality assurance through HubSpot, and project coordination using Asana. The ideal candidate brings strong editorial skills, a data-driven approach to content strategy, and the ability to collaborate across teams including design, digital, legal, and external partners. This is a full-time position based in New York City.

For New York Only - The estimated annual salary for this position is between $55,000 and $67,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we embrace AI as a tool to enhance productivity and innovation across all functions. Whether youre streamlining content workflows, generating draft copy, creating design mockups, or finding new ways to optimize campaigns, youll be encouraged to leverage AI-powered solutions in your day-to-day work.

As part of our AI-first culture, youll have opportunities to explore and adopt AI tools that support your role. Roku provides resources and training to help every team member integrate AI into their processes, driving smarter decision-making and greater impact across the organization.

What are the responsibilities of the role?

• p]:inline">Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
• p]:inline">Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
• p]:inline">Ideate visual assets, both static and video, optimized for social engagement and amplification
• p]:inline">Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
• p]:inline">Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
• p]:inline">Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
• p]:inline">Report on social performance using analytics tools
• p]:inline">Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
• p]:inline">QA published content to identify and resolve broken links, formatting issues, and errors
• p]:inline">Partner with design, digital, and development teams to build and refine web pages and other digital assets
• p]:inline">Serve as the operational hub for content and campaign work, keeping projects moving from kickoff through publication
• p]:inline">Manage deadlines and task status in Asana and ensure deliverables are completed in a timely manner
• p]:inline">Coordinate deliverables across internal teams and communicate with external partners such as freelancers, vendors, and agencies

What experience would help someone be successful in this role at Roku?

• p]:inline">1-3 years of experience in content marketing, social media management, or a related marketing coordination role
• p]:inline">Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
• p]:inline">Hands-on experience managing social media channels and content calendars
• p]:inline">Familiarity with CMS platforms and comfort publishing and quality-assuring web content
• p]:inline">Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
• p]:inline">Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
• p]:inline">Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
• p]:inline">Excellent verbal and written communication skills
• p]:inline">Strong analytical and problem-solving skills
• p]:inline">Curiosity about content and campaign trends in the media and advertising industry
• p]:inline">Collaborative mindset with the ability to work cross-functionally across varying levels of the organization
• p]:inline">Proficiency in Microsoft Office Suite

#LI-RR1

Whats Rokus approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

What should I know about Rokus culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku youll be part of a company thats changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how weve grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Rokus Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

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