Bauer Entertainment Marketing is seeking a hands-on, data-driven Ad Ops Specialist to execute, monitor, optimize, and scale paid advertising campaigns across digital and traditional platforms for our music, sports, and entertainment clients. This role is ideal for someone who lives inside ad platforms, understands the sales lifecycle of live events, and can make fast, confident optimization decisions that drive ticket sales.
Hiring for this role is driven by client demand, which can shift quickly. This evergreen posting allows us to proactively build a pool of qualified candidates so we can move efficiently when hiring needs arise. While we are not actively hiring for this role at this time, we encourage you to apply so your information is on file when opportunities become available.
Daily responsibilities include, but are not limited to, trafficking and launching campaigns across platforms, managing ad tags and tracking, monitoring delivery, troubleshooting technical issues, and ensuring campaigns run accurately and on time. The Ad Ops Specialist will also compile and analyze performance data, prepare clear reports, and collaborate with account managers and creative teams to ensure campaigns align with client goals.
On an ongoing basis, the Ad Ops Specialist will provide BEM with insights, observations, and actionable recommendations to improve campaign performance, streamline ad operations, and maximize client results.
This position reports to the Senior Digital Ads Specialist and will be partnering with other Specialists, Account Managers, Account Coordinators, and interns.
Work can either be conducted remotely or from BEM's workspace in East Nashville. The top candidate will be offered a minimum 3-month contract to train for full-time employment.
Qualifications:
- College graduate with a major in business, music, marketing, communication, sociology, or psychology
- 3+ years of hands-on experience building and optimizing campaigns in Meta, Google, YouTube, TikTok, and DSPs.
- Experience with marketing and entertainment companies
Mission:
- Deliver unforgettable fan experiences by planning, executing, and optimizing data-driven advertising campaigns. Drive measurable performance, ensure flawless delivery, and maximize value for clients.
Outcomes:
- Launch and monitor campaigns with accuracy and timeliness, ensuring alignment with client objectives.
- Consistently achieve an average return on ad spend (ROAS) of at least 3X across all client accounts.
- Provide clear, actionable performance reporting for a minimum of 5 clients each month.
- Recommend and implement high-performing ad strategies by leveraging institutional knowledge from past campaigns and best practices drawn from industry resources.
- Maintain a campaign error rate below 1% (e.g., overspending, mistargeting, incorrect creative) through rigorous QA processes.
Hard Skills:
- Hands-on experience leading paid social media advertising across Meta, TikTok, and LinkedIn, complemented by strong experience working with Google Ads, YouTube, and DSPs; familiarity with Spotify is a plus.
- Proficient in tracking setup and troubleshooting, including pixels, conversions API, UTM parameters, and tag managers (Google Tag Manager, Meta Events Manager, TikTok Event Manager).
- Skilled in diagnosing and resolving issues with tags, discrepancies, pacing, and delivery across platforms.
- Proven track record of driving measurable results (Revenue, ROAS, CPA, Conversions, CPM).
- Monitor campaign performance, pacing, and delivery, providing optimizations across DSPs, ad servers, and traditional media to maximize return.
- Collaborate with creative teams to ensure ad messaging, copy, and visuals are platform-appropriate and performance-focused. Ensure all assets meet specifications and are delivered on schedule.
- Coordinate asset delivery and trafficking for TV, radio, display, video, and DOOH, ensuring compliance with specs and deadlines.
- Collaborating with Project Managers to build campaign performance reports with a heavy focus on evaluating sales attribution data and campaign returns.
- Oversee campaign builds completed by internal teams and provide quality assurance, ensuring proper structure, targeting, tracking, budget pacing, and creative alignment.
- Reconcile media spend and vendor invoices, ensure accuracy and transparency
- Expert-level written and oral communication skills. Preference is given to strong copywriters and editors
- Proficient in Microsoft Office (e.g., Word, PowerPoint, Excel) and Google Products (e.g., Doc, Slides, Forms)
Soft Skills:
- Ability to work independently with minimal direction and supervision
- Excellent people skills for collaborating with colleagues and clients, in-person and remotely
- Highly organized, detail-oriented, efficient, and productive while simultaneously managing multiple tasks
- Needs to be instructed only once, but is not afraid to ask for clarification
- Capacity to get work done in a fast-paced environment not confined to a typical “9-to-5” day
- Confident, mature problem-solver, and adept at anticipating opportunities. Handles objections with ease
- Seeks, welcomes, and uses constructive criticism to learn, improve, and grow
- Builds long-term relationships with clients while anticipating needs and upselling relevant services
- Strong organizational skills to manage multiple assets, deadlines, and platform requirements simultaneously
- Attention to detail to ensure accuracy and compliance across diverse media formats and specifications
- Analytical mindset with the ability to monitor performance, identify discrepancies, and support data-driven optimizations
- Clear communication skills to translate campaign results into actionable insights for internal teams and clients
- Adaptability in working across linear and digital channels with shifting priorities and timelines
- Creative writing and editing ability to craft compelling, on-brand promotional messaging
This job offers you:
- Flexible Scheduling: Work from wherever and whenever you want as long as your deadlines are met, communication is timely and consistent, and clients are happy with results. Unlimited vacation with approval
- Hands-on Experience: Working at a small business means you'll have greater access, responsibility, and accountability from day one
- Networking Opportunities: Meet, engage, and build relationships with a variety of people in the entertainment industry through conferences, events, and membership in Helping Our Music Evolve (HOME)
- Professional & Personal Growth: BEM will pay for approved marketing certifications, networking events, and association memberships. Receive a free annual Spotify or Apple Music membership plus up to $300 “concert cash” a year to attend an event of your choice
- Health Benefits: BEM's full-time employees receive access to BlueCross BlueShield medical, dental, and vision group plans not available on the individual insurance market. We will contribute 50% of the employee rate.
- Team Recognition: Be rewarded for your efforts and appreciated for the impact you have on the company and its clients. Earn "Bauer Bucks" from colleagues that can be redeemed for gift cards and amazing experiences such as white-water rafting, whiskey tasting, or dance lessons.
- Mental Health Mornings: Up to $50 per month for uninterrupted chilling out. This can be for a meditation app, visiting the spa, seeing a therapist, joining a yoga class...totally up to you!
- Physical Fitness Funds: Employees can receive a wellness stipend of up to $50/month towards a form of physical activity, such as the gym, a round of golf, a 5k race, and more!
- Profit Share: All full-time employees are eligible for a profit share after 1 year of employment.
About Bauer Entertainment Marketing (BEM):
Bauer Entertainment Marketing is a full-service marketing agency providing strategic consulting and hands-on campaign management. We're leaders in removing barriers to growth and generating more conversions via leads, sales, awareness, and engagement. We've proudly helped grow 500+ sports, music & entertainment companies, including Country Jam, Nitro Circus, Kanye West, Ryman Auditorium, Music City Bowl, and Uber. BEM was named “Best in Business” by the Nashville Business Journal, “Best Emerging Music, Sports, & Entertainment Company” by the Nashville Entrepreneur Center, plus a "Best Advertising Agency" and "Top Digital Marketing Agency" in Nashville by Expertise.com and UpCity. Most recently, we received recognition from Front Office Sports as a “Best Employer in Sports.” This reflects our experience, passion, professionalism, and ability to generate quantified, documented results for clients. Learn more at www.BauerEM.com.