Ad Sales Rep Associate - Direct Partner Manager

The Partner Manager is responsible for managing, retaining, and growing a portfolio of advertising partners across agency and/or direct advertiser relationships. This role blends consultative account management, digital marketing expertise, and data-driven optimization to deliver measurable business outcomes and long-term partner success.

As a trusted advisor, the Partner Manager develops a strong understanding of partner business objectives and translates campaign performance into actionable insights and strategic recommendations. The role requires strong stakeholder management, fluency in digital advertising KPIs, and the ability to manage multiple active campaigns while driving revenue growth and partner satisfaction.

Partner Managers collaborate closely with Sales, Product, Operations, and Leadership teams to align strategy, support revenue forecasting, and contribute to continuous process improvement. Depending on role designation, the Partner Manager may support digital managed growth programs, agency portfolios, or direct advertiser accounts.

Key Responsibilities:

• Serve as the primary point of contact and strategic advisor for direct advertiser partners.

• Own the end-to-end partner lifecycle, including onboarding, activation, optimization, renewal, and expansion.

• Conduct consultative discussions to translate advertiser business objectives into effective digital advertising strategies.

• Independently identify and execute upsell and cross-sell opportunities to drive revenue growth.

• Manage a portfolio of new and existing digital advertising partners, ensuring strong campaign performance and partner satisfaction.

• Retain and grow revenue by identifying upsell, cross-sell, reactivation, and expansion opportunities.

• Develop a deep understanding of partner business goals and translate performance data into strategic recommendations.

• Track, analyze, and report on key advertising and business metrics, including CPA, ROI, ROAS, CPC, and conversion performance.

• Optimize and troubleshoot digital advertising campaigns to improve outcomes and drive long-term partner value.

• Maintain accurate account records, partner communications, and pipeline activity within CRM systems.

• Collaborate cross-functionally with Sales, Product, Operations, and Leadership teams to align strategy and performance goals.

• Communicate product updates, beta programs, and feature enhancements to partners and internal stakeholders.

• Consistently meet or exceed individual and team performance KPIs and revenue targets.

• Contribute to a collaborative team environment by supporting peers and sharing best practices.