Role Summary: NBCUniversal Advertising Sales & Partnerships is looking for a Manager on the Insights & Measurement team that will work on the high priority content areas across the portfolio. This is an opportunity for qualified candidates to develop sales-driven research and analytical solutions for premium properties across NBCUniversal, from NBC News and Versant brands like Today and CNBC to entertainment and streaming shows like SNL, Real Housewives, and Love Island, and Spanish language shows like La Casa de Los Famosos.
The Manager will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms. The Manager will work with Insights & Measurement team members to position NBCU IP in a rapidly shifting media landscape. This role will also work with leadership on priority ad sales and marketing initiatives across the NBCU portfolio.
Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media. Candidates should have experience using research and analytics to develop actionable, data-driven business insights.
Responsibilities
Support the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables across NBCUniversal News, Entertainment, Streaming, and Hispanic brands and properties.
Utilize both syndicated and first-party research tools to effectively position NBCU IP across platforms (including Peacock) to internal and external stakeholders.
Develop property and audience insights to support B2B marketing opportunities
Demonstrate the benefits and advantages of advertiser investment in NBCU content via ad campaigns and sponsorships
Analyze competitive viewership, spending & marketing patterns
Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights for NBCU and competitive programming
Quals--
Qualifications:
5+ years of relevant experience at a media company, agency, or vendor
Bachelor s degree
Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)
Strong quantitative skills, including both analytical abilities as well as media math proficiency
Ability to distill data from a variety of sources into clear data-driven insights
Experience working with cross-platform audience measurement systems (e.G., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
Knowledge of social platforms, such as Talkwalker, ListenFirst, etc.
Familiarity with syndicated consumer data sources (e.G., YouGov, MRI-Simmons, etc.)
Desired Characteristics
Strategic thinker with a deep interest in and familiarity with media, analytics and/or marketing
Willingness to learn
Ability to pivot and adapt quickly to known and unforeseen changes and challenges
Attention to detail
Hunger to uncover insights in addition to reporting data
Broad understanding of the evolving media landscape
Team player with the ability to deliver on different assignments/projects in a timely manner
Ability to effectively manage multiple projects and workstreams
Demonstrates ability to establish and maintain relationships with team and internal/external partners
Comfortable communicating both verbally and in writing to all levels within the organizationP
Phaxis
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50 to 99 employees
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