AD, Veterinary Technical Marketing US Pet

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AD, Veterinary Technical Marketing US Pet

Description

The Associate Director, Veterinary Technical Marketing, US Pets is responsible for providing technical direction and oversight for the application of existing and developing products in the marketing area. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

• Champions execution of the technical marketing initiatives/assets for new products and current products.
• In partnership with Sr AD, VTM, provides technical support to marketing on all promotional pieces, programs including reference check, development of key technical statements, competitive analysis, technical review including the routing process, and ensuring that materials pass regulatory and legal review.
• Provides technical support to the field based veterinary technical team - including professional services veterinarians, regional strategic veterinarians, and alliance liaisons, as well as Veterinary Technical Solutions team.
• Leads the written and oral technical communications including scientific papers and presentations at professional meetings.
• Owns the delivery of technical presentations on as needed basis, as a Key Internal Expert.
• Ensures technical accuracy of promotional communications.
• Liaisons with appropriate Key External Experts (KEEs).
• Provides technical training (internal and external) as it relates directly or indirectly to BIAH products.
• Creates sales tools such as PowerPoint presentations and technical bulletins.
• Leads technical components of Proof of Concept for potential new products.
• Designs, implements, and reports market support trials.
• Mines the data and distills the information to relevant messages.
• Provides input on financial projections for new product opportunities.
• In collaboration with Sr AD, VTM develops and maintains medium and long-term technical marketing strategy, communication strategy and action plan for the portfolio.
• Partners with Sr AD, VTM and various cross-functional stakeholders (such as US Pet marketing, regulatory affairs, legal, BD&L, Veterinary Technical Solutions, global commercial and technical teams) to deliver on high impact technical marketing projects pertaining to business needs for the portfolio.
• Performs all Company business in accordance with all regulations (e.g., FDA, EPA, USDA, EEO, etc.) and Company policy and procedures.
• Immediately reports noted/observed violations to management.
• Demonstrates high ethical and professional standards with all business contacts to maintain BIAH's excellent reputation within the animal health community and internally.

Requirements

• A veterinary medicine degree (DVM or VMD) or equivalent from an accredited institution
• Minimum of three (3) years practice experience or three (3) years industry experience or equivalent combination of relevant experience.
• Post-graduate qualification desirable (such as board certification, board eligible, Master's and/or PhD degree in Veterinary Medicine, Life sciences, Marketing, Business.
• Strong technical skills with the ability to absorb science and synthesize marketing-relevant scientific outputs.
• Well-developed communication skills - verbal and written.
• Proven experience in trial design and conduction including basic understanding of statistical analysis.
• Excellent analytical skills.
• Excellent interpersonal and influencing skills.
• Sound knowledge of the veterinary market and a proven ability to establish relationships with leaders in the veterinary field are essential.
• Adept at understanding and translating complex scientific principles for a variety of audiences (agencies, veterinarians, technicians, regulatory agencies, scientists, etc.)
• Individual must be prepared to travel and interact with high level scientists and clinicians.
• Excellent project management and organization/planning skills.
• Ability to collaborate cross-functionally and be a team player.
• Proficiency in all Microsoft Office programs (Outlook, PowerPoint, Excel, and Word) is mandatory to meet the daily demands of this position.

Desired Skills, Experience and Abilities

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