Administrative Assistant Marketing and Development

Job Description

Reports to Chief of Arts, Events, and Entertainment 

A highly organized and motivated Administrative Assistant position, this multi-faceted role supports the Chief of Arts, Events, and Entertainment and plays a critical part in promoting and marketing our events and entertainment venues: The STAR Centre and the Havre de Grace Opera House. The ideal candidate is a proactive problem-solver with a strong ability to manage diverse responsibilities, from administrative support to marketing & development and on-site event assistance.

Key Responsibilities

• Administrative & Development:
  • Provide comprehensive administrative support to the Chief of Arts, Events, and Entertainment.
  • Help cultivate and maintain corporate and community sponsorships.
  • Research and assist in the application for relevant grants to support programming.
  • Process and organize event vendor logistics.
  • Collaborate with and support staff across all areas of STAR Summer Camps as needed.
  • Manage and update event ticketing on platform (Etix).
  • Generate quarterly demographic reports from Etix.
  • Update ticket counts for concert promoters.
  • Maintain up-to-date marketing materials and the appearance of both venues’ lobbies and public areas.

  • Maintain oversight of the auxiliary gym as it applies to pickleball, i.e. cleanliness, general maintenance, closures, signage, and daily lock-up.

     

• Marketing & Development:
  • Develop and manage digital content across all social media platforms, e.g. The STAR Centre, Opera House, and the Explore Havre de Grace Facebook pages, Instagram, Tik Tok, Linktree, etc.
  • Serve as primary contact with Etix to coordinate all marketing initiatives and campaigns.
  • Develop and execute comprehensive content plans for email campaigns and video platforms (YouTube, streaming services, movie theater ads, etc.) including ideation for video concepts and content calendars.
  • Design and create a wide range of marketing assets including original graphics, event logos, billboard design, and other visual collateral from concept to completion.
  • Contribute to video production workflows, assisting with videography, editing, and post-production for promotional materials and campaigns.
  • Capture and edit high-quality photography for use across all digital and print marketing channels to include posters, flyers, digital ads, printed programs and billboards.
  • Maintain and update marketing calendars with local and regional tourism sites like Explore Havre de Grace, Visit Harford, and Visit Maryland.
  • Conduct in-depth market research to identify emerging content trends, optimize hashtag strategies, and inform geofocusing for paid advertisements.
  • Serve as a key point of contact for interpreting and implementing marketing specifications and promotional requirements detailed in artists' riders, and secure stakeholder approval.
  • Analyze content performance and audience engagement to refine future marketing strategies and improve campaign effectiveness.
  • Represent the organization in on-air promotional interviews to highlight upcoming events.

  • Lead community outreach initiatives for marketing and promotions.

     

• On-Site Event Assistance:
  • Assist with the hands-on aspects of event production to include event set-up and breakdown for all city-produced events & performances in both venues as well as outdoor festivals.
  • Provide administrative support leading up to performances and events.

  • Ensure an excellent experience for all patrons and provide leadership in emergency situations.

     

QUALIFICATIONS

• Proven Skills:
  • Experience with a variety of software, including database management, Microsoft Office Suite (Word, Excel, Access), and marketing tools such as Canva Pro, Constant Contact, Eventbrite, and Meta Business.
  • Exceptional organizational skills and the ability to manage multiple tasks and deadlines simultaneously.
  • Excellent verbal and written communication skills with a strong knack for problem-solving and a proactive attitude.
  • Strong time-management skills with the ability to work independently and as part of a team.
  • Working knowledge and skills in videography and photography composition.
  • Experience with graphic design and photography/videography content creation tools such as Adobe Lightroom, Adobe Photoshop, CapCut Pro, and Final Cut Pro a plus.
  • Operating and maintaining a range of professional equipment including cinema cameras, DSLR and mirrorless cameras, gimbals, and audio tools.
• Personal Attributes:
  • Ability to thrive in a high-pressure, fast-paced environment.
  • Excellent communication skills with the ability to work cooperatively with the public, management, and performers.
  • A proactive and flexible mindset, with the willingness to adapt to changing priorities.
  • Possession of the necessary gear for content creation, photography, videography, and audio/lighting are a plus.
• Work Schedule:
  • Ability to work a flexible schedule, including evenings and weekends as required for events.
  • Ability to work cooperatively with diverse groups, including management, staff, talent, press, outside organizations, vendors, and the public.

Company Description

Havre de Grace is a city in Harford County, Maryland, situated at the mouth of the Susquehanna River and the head of the Chesapeake Bay. Havre de Grace's location makes it popular for recreation and tourism, and the City was honored as one of America's 20 best small towns to visit in 2014 by Smithsonian magazine.

The City of Havre de Grace, Maryland, is always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online application!

The City of Havre de Grace, Maryland, is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Benefits

• 457 deferred compensation plan
• Company-paid Short and long-term disability insurance
• Company-paid Basic Life and AD&D Insurance
• Dental Insurance
• Health Insurance
• Paid Holidays
• Personal time
• Sick Time
• Vacation time
• Vision Insurance
• Voluntary life, AD&D, critical illness, and hospital indemnity insurance