Assists with the development and implementation of all property media exposure including; outdoor, newspaper, magazine, television, radio, printed collateral and direct mail to increase revenue and profitability. Direct and support all advertising staff in the writing, proofing and layout of all property advertising materials.
Essential Job Functions:
• Excellent internal/external guest service;
• Work closely with the ad agency to develop and distribute all advertising materials;
• Oversee writing, layout, proofing and publication of all advertising materials to meet property advertising strategy;
• Newspaper; develop display advertising while testing new markets for potential publication;
• Radio; develop and distribute all advertising at local radio stations in target markets;
• Television; develop, edit and distribute TV advertising;
• Magazine; create and implement display ads in regional and worldwide publications;
• Outdoor; plan and create outdoor advertising;
• Collateral; create, bid and distribute all collateral advertising in the form of signage, forms and other database mailers;
• Website; maintain up-to-date information;
• Ability to maintain strict confidentiality;
• Be a casino representative in our local communities;
• Other reasonable duties as assigned.