Advertising Associate, Programmatic Advertising

Hachette Book Group

New York, NY

JOB DETAILS
SALARY
$55,000–$58,000 Per Year
SKILLS
Administrative Skills, Advertising, Best Practices, Billing, Budget Management, Calendar Management, Campaigns, Communication Skills, Detail Oriented, Documentation, Facebook, Finance, Financial Trend Analysis, Marketing, Marketing Campaign, Metrics, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multitasking, Organizational Skills, Performance Metrics, Performance Tuning/Optimization, Problem Solving Skills, Process Improvement, Process Management, Project/Program Management, Publications, Research Skills, Team Player, Test Strategy, Time Management, Trend Analysis, Vendor/Supplier Relations
LOCATION
New York, NY
POSTED
30+ days ago

Hachette Book Group's central advertising team is seeking a highly organized and detail-oriented Advertising Associate to support the planning, execution, and reporting of programmatic advertising campaigns across adult fiction, nonfiction, and gifts. This role offers an excellent opportunity to gain hands-on experience in book publishing and programmatic advertising while collaborating with teams across many divisions. The Advertising Associate, Advertising will help manage campaigns from ideation through reporting, contribute insights on campaign performance, and support the ongoing development of Hachette's advertising programs. This role reports to the Associate Director, Advertising on the central advertising team and works closely with marketing teams, finance, and external partners. Key Responsibilities Support advertising campaigns through all phases, including ideation, planning, revisions, creative development, trafficking, optimization, and reporting. Assist in developing data-informed advertising plans using insights and past campaign performance. Coordinate the creative process and ensure campaigns are properly trafficked within internal systems. Monitor and help optimize campaign performance; share updates, insights, and recommendations with stakeholders. Conduct research on advertising trends, audience behavior, and emerging platforms across adult publishing genres. Assist with testing new advertising strategies and compiling learnings. Coordinate with the finance team to track budgets, process invoices, and manage payments in a timely matter. Provide administrative support, including creating presentations and reports, scheduling meetings, and maintaining documentation. Help maintain strong relationships with vendors and internal marketing teams to support smooth campaign execution. Contribute to improving internal processes, workflows, and best practices. Qualifications Strong organizational, multitasking, and time management skills with acute attention to detail. Excellent communication and collaboration skills; ability to work across multiple teams. Proactive problem-solving mindset and willingness to learn. Ability to adapt in a fast-paced environment and manage multiple projects simultaneously. Interest in book publishing, digital advertising, and social platform Preferred Experience 1-2 years of experience in marketing, advertising, or publishing. Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook. Familiarity with digital advertising platforms (e.g., Amazon Advertising, Facebook, TikTok, Google, etc.) is a plus. * Basic understanding of the marketing funnel, campaign metrics, and advertising KPIs. As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The compensation range for this position is $55,000 - $58,000. Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

About the Company

H

Hachette Book Group

HBG’s bestselling authors include Sherman Alexie, Julie Andrews and Emma Walton Hamilton, David Baldacci, Sandra Brown, Stephen Colbert, Chris Colfer, Michael Connelly, Jeffery Deaver, Nelson DeMille, Tina Fey, Malcolm Gladwell, Chelsea Handler, Harper Lee, John Maxwell, Brad Meltzer, Joyce Meyer, Stephenie Meyer, Joel Osteen, James Patterson, Jerry Pinkney, Keith Richards, JK Rowling, J.D. Salinger, David Sedaris, Lemony Snicket/Daniel Handler, Nicholas Sparks, Jon Stewart, David Foster Wallace, Brent Weeks, and Tom Wolfe.

HBG also provides a wide range of custom distribution, fulfillment, digital and sales services to third party publishers including Harry N. Abrams, Amazing People Club, Chronicle Books, Disney Book Group, Hearst Magazine, Gildan Media, Guinness World Records, Hachette UK, Hyperion Books, InnovativeKids, Marvel, Octopus Books, Oxmoor House, Peterson’s, Phaidon Press, Time Home Entertainment Inc., and Windblown Media.

For more information, visit our website:
COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Printing and Publishing
FOUNDED
2006
WEBSITE
http://www.hachettebookgroup.com/