Advertising Specialist

Special Instructions to Applicants

Applicants should upload a resume and cover letter detailing their qualifications and experience in marketing, advertising, or a closely related field, including hands-on experience with digital advertising.

Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

Job Summary

The Advertising Specialist executes paid media strategies aligned with institutional goals and established budget parameters. This role coordinates the full lifecycle of paid campaigns, including deploying digital ads, managing traditional media buys, and tracking performance and spending across all channels.

Primary Duties and Responsibilities

• Build, launch, and monitor paid media campaigns across digital channels (search, social, streaming, etc.).
• Negotiate advertising rates and contracts for traditional media placements (billboards, print, television, etc.). Maintain positive relationships with advertising sales representatives and vendors. Ensure timely delivery of creative assets and monitor deployment.
• Track spending, process invoices, and maintain accurate budgets across all advertising channels.
• Coordinate with staff across University Communications-including design, web, video/photo, and social teams-to ensure creative assets are properly prepared and aligned with platform requirements and campaign goals.
• Provide recommendations for adjustments to audience targeting, messaging, channel mix, and budget allocation to maximize efficiency, reach, and return on investment. Maintain current knowledge of paid media trends, platform updates, and emerging technologies.
• Perform other duties as assigned.