Request ID: 108481-1
Title: AEO/GEO Analyst
Location: Onsite: Malvern, PA
Duration: 6 months
Pay Range: $60 - $68/Hour on W2/C2C (All inclusive)

Role Overview

We are seeking a Senior SEO/AEO/GEO Strategist with strong expertise in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI Search, digital transformation, content strategy, and enterprise marketing.

The candidate will serve as a senior strategic consultant, partnering with marketing, content, SEO/GEO, technology, and executive stakeholders to improve organic search visibility and ensure that high-value client content is discoverable and eligible for citations across traditional search engines and emerging AI platforms such as ChatGPT, Microsoft Copilot, Claude, and Perplexity.

The role requires a combination of technical SEO/AEO expertise, AEM knowledge, strategic consulting, data analysis, executive communication, and Generative AI understanding.

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Must-Have Technical / Functional Skills

• Global Integrated Marketing
• Digital Transformation
• AI Search
• Generative AI Strategy
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI Overview (AIO) Optimization
• AI Search Engine Optimization
• Semantic SEO
• Entity-Based SEO
• Thought Leadership
• Executive Communications
• Brand Strategy and Positioning
• Public Relations / Digital PR
• Demand Generation
• Pursuit Support
• Product Marketing
• Content Strategy
• Technical SEO
• SEO
• CRM
• Marketing Operations
• KPI Dashboards and Analytics
• Executive Advisory
• Consulting and Professional Services
• Adobe Experience Manager (AEM)

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Roles & Responsibilities

SEO / AEO / GEO Strategy

• Develop and execute enterprise-level SEO, AEO, GEO, and AI Search strategies aligned with business and customer priorities.
• Ensure investors and other target audiences can discover relevant content through organic search and AI channels, including ChatGPT, Copilot, Claude, and Perplexity.
• Research and develop long-tail keywords, conversational queries, semantic topics, and contextually relevant prompts aligned with user intent.
• Optimize content for AI citation eligibility, zero-click experiences, AI Overviews, and LLM-based search experiences.
• Develop topical authority, entity optimization, and knowledge graph strategies to strengthen brand visibility and authority.
• Monitor changes in search and AI landscapes and translate emerging trends into actionable client recommendations.

AEM / Technical SEO

• Author and maintain JSON-LD schema markup through the AEO/GEO component in Adobe Experience Manager (AEM).
• Implement structured data/schema types covering thought leadership, funds, media, and other relevant content types.
• Ensure accurate implementation and validation of Schema Markup, JSON-LD, Microdata, Open Graph tags, and semantic HTML.
• Drive Server-Side Rendering (SSR) implementation to ensure page content is fully crawlable and accessible to LLMs and AI search indexes.
• Implement URL strategies during AEM Cloud migration to preserve SEO equity, including redirects, canonicalization, and link integrity.
• Drive metadata optimization, keyword optimization, technical SEO, and SEO/GEO requirements for the client's public website.
• Conduct comprehensive technical website audits and make advanced optimization recommendations.
• Monitor and optimize Core Web Vitals, mobile performance, crawlability, indexability, and technical site health.

Content & Brand Strategy

• Partner with marketing and content teams to structure content for search visibility and AI citation eligibility.
• Align content with E-E-A-T principles, topical authority, brand trust, and digital PR signals.
• Develop enterprise thought-leadership strategies that improve brand authority across search engines and AI platforms.
• Support brand positioning, product marketing, demand generation, and integrated marketing initiatives.
• Improve digital footprint, entity verification, brand mentions, sentiment, and contextual alignment across AI models.

Analytics, Insights & Reporting

• Define and track KPIs demonstrating the business impact of SEO, AEO, GEO, and AI Search initiatives.
• Build and maintain customer dashboards that surface actionable insights into business, account, search, and AI performance.
• Track AI Share of Voice (SOV), citation share, LLM references, brand mentions, sentiment, and organic search performance.
• Leverage Excel/Google Sheets, LLMs, SEO platforms, APIs, and other analytical tools to extract insights from complex datasets.
• Continuously test, measure, and optimize strategies based on performance data.

Client Consulting & Executive Advisory

• Serve as a senior consultant and strategic advisor to understand client SEO, content, web operations, and broader strategic priorities.
• Develop tailored strategic success plans and recommendations that deliver clear, measurable business outcomes.
• Identify customer challenges, opportunities, renewal risks, and potential traffic/citation losses on high-value pages.
• Partner cross-functionally with marketing, content, technology, and leadership teams to drive remediation and optimization initiatives.
• Craft and present strategic plans and business cases to executive stakeholders.
• Drive engagement with executive sponsors and act as a strategic voice to facilitate adoption of key solutions.
• Take a consultative approach to develop scalable solutions that improve customer outcomes, reduce churn, and support long-term account growth.

AI & Innovation

• Champion the use of Generative AI and LLM tools to improve internal and customer-facing processes.
• Develop and promote best practices for using AI tools in SEO, content, analytics, and marketing operations.
• Apply prompt engineering and LLM auditing techniques to evaluate AI search visibility and content performance.
• Develop an understanding of RAG architecture, information retrieval, API integrations, and data pipelines as they relate to AI Search.
• Conduct or support LLM crawl simulations and AI citation/reference auditing.

Leadership & Knowledge Sharing

• Mentor strategists and serve as a go-to resource for SEO/AEO/GEO expertise.
• Share best practices and contribute to internal enablement and training programs.
• Coordinate with the client's SEO/GEO team lead and other stakeholders responsible for the public website.
• Demonstrate strong ownership, organization, cross-functional collaboration, and delivery discipline.

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Required Expertise

SEO / AEO / GEO

• 10+ years of overall relevant experience, with significant experience in digital marketing and at least 3+ years focused specifically on SEO/AEO/GEO.
• Deep understanding of the how and why behind organic search, AEO, GEO, and AI Search.
• Ability to communicate SEO/AEO/GEO concepts credibly to both technical practitioners and senior executives.
• Strong experience leading comprehensive website audits and defending advanced technical optimization recommendations.

Technical Fluency

• Strong knowledge of:
  • JSON-LD / Schema Markup
  • Technical SEO
  • AEM
  • SSR
  • Canonical URLs
  • Redirect strategies
  • Open Graph tags
  • Core Web Vitals
  • Mobile optimization
  • Semantic HTML
  • Structured data validation
  • Entity recognition and mapping
  • Knowledge graph optimization

Data & Analytics

• Strong data literacy and ability to extract actionable insights from datasets.
• Experience with Excel/Google Sheets and analytics/reporting platforms.
• Experience using LLMs such as Gemini, Claude, and other AI tools for analysis and optimization.
• Familiarity with SEO APIs including Google Search Console and Bing Webmaster.

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Generic / Managerial Skills

• Excellent executive-level verbal and written communication skills.
• Strong strategic thinking and problem-solving capabilities.
• Ability to prioritize recommendations based on business impact.
• Confidence to challenge client strategies and provide informed alternatives.
• Strong stakeholder management and executive advisory skills.
• Excellent organization, ownership, and project management.
• Ability to independently manage multiple strategic initiatives/accounts.
• Strong cross-functional collaboration skills.
• Ability to mentor and guide junior team members.
• Continuous-learning mindset with a strong interest in the evolving AI/LLM search landscape.
• Ability to stay current with developments in SEO, AEO, GEO, AI Search, and Generative AI.

Nice to Have

• Knowledge of Mobile App Store Optimization (ASO).

Company Benefits & Culture 
•    Inclusive and diverse work environment
•    Opportunities for professional growth and development
•    Comprehensive health and wellness benefits