Affiliate & Content Marketing Specialist

Overview

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the Role

The Affiliate & Content Marketing Specialist supports the day-to-day execution of the brand’s affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy, this role is responsible for the operational tasks that bring affiliate strategy to life across TikTok Shop, MagicLinks, LTK, and traditional affiliate channels including loyalty programs, cashback publishers, and card-linked offers (CLO). This position exists to ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator-driven revenue.  This is a hybrid role reporting into the support center in Plano Texas.

Responsibilities

Affiliate Program Execution – TikTok Shop, MagicLinks & LTK

Day-to-day coordination of creator and content affiliate partnerships across TikTok Shop, MagicLinks, and LTK platforms. Pull and compile weekly performance reports, flag anomalies, and surface insights to manager. Process creator onboarding, link generation, and commission tracking. Maintain content calendar for creator deliverables and publish deadlines. Coordinate sample send-outs and product seeding logistics with internal teams.

Traditional Affiliate Program Support

Support execution of loyalty, cashback, and card-linked offer (CLO) programs. Liaise with affiliate network account teams (e.g., Commission Junction) to update promotions, manage publisher placements, and track payout accuracy. Maintain promotional calendar inputs for affiliate partners. Assist with briefing agency and publisher partners on campaign priorities and creative needs.

Reporting & Administrative Operations

Aggregate data from affiliate platforms and networks into weekly and monthly dashboards. Track invoicing and billing for affiliate vendors; route approvals through internal workflow tools (Workfront). Maintain organized documentation of contracts, rate cards, partner contacts, and creative assets. Coordinate creative asset requests and approvals across channels

Cross-Functional Collaboration & General Support

Serve as a coordination point between the affiliate team and PR/Influencer, eCommerce, and Creative teams. Assist with QA of landing pages, tracked links, and promotional offers for accuracy. Support manager with research, competitive benchmarking, and ad hoc projects as assigned.

Education and Experience

• 0–2 years of experience in digital marketing, affiliate marketing, influencer marketing, or related field
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience considered

Technical Skills

• Familiarity with creator/affiliate platforms (TikTok Shop, MagicLinks, LTK/RewardStyle, or similar) preferred
• Experience with affiliate networks such as Commission Junction (CJ), Impact, or Rakuten a plus
• Proficiency in Microsoft Excel or Google Sheets for reporting and data tracking
• Experience with Google Analytics or similar web analytics tools a plus
• Workfront or similar project management tool experience a plus

Industry Knowledge

• Understanding of affiliate marketing fundamentals including tracking links, UTM parameters, commission structures, and promotional codes
• Familiarity with social commerce trends on TikTok and creator monetization platforms

Basic understanding of loyalty and card-linked offer (CLO) programs preferred

Compentencies and Attributes

Detail-oriented and highly organized with strong follow-through on tasks and deadlines

• Self-starter who is curious about digital marketing trends, especially social commerce and creator economy
• Effective communicator, comfortable working cross-functionally with creative, eCommerce, and PR/Influencer teams
• Comfortable working with data — can compile reports and identify basic performance trends
• Team player invested in collective success and willing to support the broader marketing team as needed
• Proactive in flagging issues and surfacing opportunities to manager

Working conditions & physical requirements

Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.

Benefits:

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

#LI-Hybrid