Racemark International and GGBailey are renowned leaders in the automotive industry, specializing in premium car mats and accessories. As a division of Racemark, GGBAILEY focuses on direct-to-consumer sales, offering high-quality car mats, home mats, and pet mats.
The Aftermarket Facilitator is responsible for overseeing and managing the Direct-to-consumer sales through the designated marketing partners that cover all areas of state-of-the-art digital marketing and technical support. This includes but is not limited to website management, social media management, paid advertising, and lead email marketing This includes developing and implementing strategies to drive traffic, increase sales, and enhance the customer experience on the company's e-commerce platforms and working with the outsourced web development and marketing teams.
Duties and Responsibilities
Create and execute strategies to improve website performance and grow online presence.
Collaborate with marketing and sales teams to ensure consistent messaging and branding across all channels.
Oversee the design and functionality of the e-commerce website.
Optimize online sales channels with partners like Amazon, Walmart, and eBay where we have a direct-to-consumer online marketplace.
Analyze e-commerce data through google analytics dashboard to identify opportunities for growth and improvement.
Providing analysis and reporting on metrics such as weekly/monthly sales at weekly meeting and month company consolidated review.
Create and manage e-commerce budgets, including advertising and promotion spend.
Ensure high levels of customer satisfaction by managing customer relationships and addressing any issues related to the e-commerce platform.
Coordinate with the Racemark CSR to monitor customer satisfaction and complaints or warranty issues.
Review the weekly Patterns Needed List from Racemark Engineering to ensure an up-to-date product database.
Working closely with supply chain and production planning to establish smooth order fulfillment.
Skills and Qualifications
Bachelor's degree in marketing, Business, or a related field.
Proven experience in e-commerce being tech savvy with a media and marketing background.
Experience with e-commerce platforms, SEO, PPC, and digital marketing.
Strong analytical skills and the ability to interpret data.
Excellent communication and collaboration skills.
Experience developing and overseeing digital marketing strategies.
Proficiency in web analytics tools and e-commerce software.
Adapts and prioritizes with agility, using practical multitasking skills. Ability to tackle the demands of ever-evolving technological implements with ease.
Experience in an entrepreneurial environment.
Monday - Friday 8am to 5pm
Numbers & Facts
Location
Calhoun, GA
Skills
Advertisingunmatched
Analysis Skillsunmatched
Automotive Industryunmatched
Brand Marketing (Branding)unmatched
Budgetingunmatched
Communication Skillsunmatched
Customer Experienceunmatched
Customer Relationship Management (CRM)unmatched
Customer Satisfactionunmatched
Data Analysisunmatched
Digital Artunmatched
Email Marketingunmatched
Entrepreneurshipunmatched
Establish Prioritiesunmatched
Google Analyticsunmatched
Marketingunmatched
Marketing Strategyunmatched
Metricsunmatched
Multitaskingunmatched
Online Marketingunmatched
Order/Customer Fulfillmentunmatched
Outsourcingunmatched
Partner Salesunmatched
Pay-Per-Click Advertisingunmatched
Performance Managementunmatched
Problem Solving Skillsunmatched
Production Planningunmatched
Reporting Dashboardsunmatched
Revenue Growthunmatched
Salesunmatched
Search Engine Optimization (SEO)unmatched
Social Mediaunmatched
Strategic Planningunmatched
Supply Chain Managementunmatched
Team Playerunmatched
Technical Supportunmatched
Track Customer Issuesunmatched
Web Analyticsunmatched
Web Programmingunmatched
Website Managementunmatched
eCommerceunmatched
eCommerce Salesunmatched
eCommerce Software (B2X)unmatched
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