AgBizInfo Marketing Coordinator

3 days ago Be among the first 25 applicantsDirect message the job poster from Atlantic Partners CorporationSenior Vice President at Atlantic Partners Corporation Primary FunctionReporting to the Senior Marketing and Communications Strategist, the AgBizInfo Marketing Coordinator is responsible for day-to-day marketing activities in support of the Young, Beginning and Small (YBS) farmers program. Support of this mission-driven program includes coordination of logistics and content for AgBizInfo.com, the development of social media posts and engagement across our relevant social media channels and the tracking of performance metrics for organic and paid marketing efforts.In addition, the AgBizInfo Marketing Coordinator will provide administrative support, as needed, to the bank's Chief Marketing Officer.Major Duties and ResponsibilitiesAgBizInfo YBS Digital Platform support:Content updates to the site, including addition of new content in various formats, events and YBS programs. Includes quality assurance activities, testing, and publishing.Website metrics reporting. Production of a monthly website traffic report to include (but not limited to): visitors, page views, time-on-site and other performance indicators to allow the bank and other program stakeholders to gauge audience growth and engagement.Collaboration with the Sr. Marketing and Communications Strategist and the bank's Digital Marketing team on the execution of paid digital marketing campaigns.Paid digital marketing reporting. Using data provided by the bank's digital marketing team, deliver a monthly report of paid digital marketing efforts, including spend and corresponding results.Social media management. In consultation with the Sr. Marketing and Communications Strategist, manage a social media content calendar and produce (end to end) social media posts. In addition, and as needed, engage with users that interact with social media posts.Social media reporting. Produce a monthly social media activity report to capture follower, reach and engagement per channel.Leads reporting. Produce a monthly report showing all program-generated loan leads segmented by association (territory).Coordinate invoicing to program partners and keep track of payments received.Schedule meetings and calls with bank marketing department leads to plan and coordinate the work. Capture and distribute notes from such meetings.Promptly advise the Sr. Marketing and Communications Strategist of any operational and quality issues related to the website or social media channels.Administrative support:Provide administrative support to the bank's Chief Marketing Officer, including scheduling of meetings, arranging travel, expenses reporting and other administrative duties as assigned.Knowledge, Skills, and AbilitiesBachelor's degree in business, marketing or communications or equivalent training and on-the-job experience.At least two (2) years of experience in digital marketing on either the agency or client side, ideally in digital marketing and/or social media management.Ability to write compelling social media postsUnderstanding of social media posting best practicesUnderstanding of digital marketing fundamentalsRefined written and oral communication skills with the ability to speak effectively in a meeting setting.Preferred:Some experience with website content management systems (CMS)Some experience with marketing automation systems (such as HubSpot)Seniority level Seniority level Not ApplicableEmployment type Employment type OtherJob function Job function Information TechnologyIndustries Staffing and RecruitingReferrals increase your chances of interviewing at Atlantic Partners Corporation by 2xSign in to set job alerts for “Marketing Coordinator” roles. Columbia, South Carolina Metropolitan Area 2 days agoGreat Side Job Evenings & Weekends. Friendly Conversations. Real Impact. Columbia, SC $60,000.00-$80,000.00 2 days agoAssistant Vice President for Communication & Marketing (50117) Columbia, SC $70,000.00-$90,000.00 2 weeks agoPartner Marketing Manager, Global Strategic Accounts Columbia, SC $160,000.00-$180,000.00 1 day agoColumbia, SC $90,000.00-$120,000.00 1 week agoEarn Big on Evenings & Weekends as an Event Marketing Promoter Part/Full-Time Columbia, SC $48,000.00-$56,000.00 6 hours agoLexington, SC $42,000.00-$47,500.00 1 week agoWe're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr