Alliance/Partner Marketing, Artificial Intelligence (AI), Best Practices, Brand Marketing (Branding), Digital Media, Documentation, Graphic Design, Graphics, Leadership, Online Marketing, Product Development, Product Marketing, Project Estimates, Storyboards, Vendor/Supplier Relations
SUMMARY
Responsible for the branding of company public image, development of marketing for products, and promotional material across a variety of media.
ACCOUNTABILITIES
- Conceptualizes and creates visual designs that inspire the style and aesthetic for websites, product marketing, videos and/or digital media content
- Coordinates with art, design and development teams to scope projects and devise ideas
- Presents preliminary concepts, sketches, thumbnails, story boards etc. to stakeholders during the pre-production phase
- May develop multiple design and messaging iterations for several assets per project
- Crafts creative vision and mood through use of concept, messaging, color, lighting, and composition
- Provides creative leadership on issues relevant to concept, messaging and graphic design
- Creates and maintains graphics-specific templates, instructions, documentation, and best practices
- Maintains third party vendor relationships