Demand Generation Lead - AI Business Unit
We are seeking a Demand Generation Leader at the Manager level to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. This role will focus on building awareness, positioning AI offerings in the market, driving demand generation, and supporting account-based marketing activities through integrated marketing campaigns. The ideal candidate combines strategic marketing expertise with deep understanding of AI and technology trends and can translate complex solutions into clear, compelling messaging for multiple audiences.
Key Responsibilities:
• Develop and execute the marketing strategy for the AI Business Unit, including positioning, messaging, and competitive differentiation. • Collaborate with AI solution leaders and industry teams to translate technical capabilities into clear value propositions for clients. • Define target markets, buyer personas, and key messaging tailored to enterprise clients across industries.
Brand & Thought Leadership:
• Establish the AI Business Unit as a thought leader in the enterprise AI market. • Lead creation of content assets, including whitepapers, case studies, blogs, webinars, and event presentations. • Represent the business unit at industry conferences, webinars, and media engagements.
Demand Generation & Campaigns:
• The Manager will drive demand through multi-channel marketing campaigns (digital, social, events, and account-based marketing). • Collaborate with sales teams to develop client-facing presentations, proposals, and enablement materials. • Track and measure marketing performance, optimizing campaigns for lead generation and conversion.
Internal & Partner Collaboration:
• Partner with internal stakeholders (AI product teams, Commercial teams, Service Lines,) to ensure alignment of messaging and campaigns. • Work with technology and ecosystem partners (Microsoft, Google, OpenAI, ServiceNow) to co-market joint solutions and initiatives. • Coordinate launch activities and internal communications to educate and excite the organization around new AI offerings.
Qualifications
Success Metrics:
Salary and Other Compensation
Applications will be accepted until March 30, 2026.
The annual base salary for this position is between $85,000 - $125,000 depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.
Benefits
Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
The Cognizant Community
We are a high-caliber team who appreciate and support one another. Our people uphold an energetic, collaborative, and inclusive workplace where everyone can thrive.
Cognizant is a global community with more than 300,000 associates around the world.
We don't just dream of a better way - we make it happen.
We take care of our people, clients, company, communities, and climate by doing what's right.
We foster an innovative environment where you can build the career path that's right for you.
About Us
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses.
Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status, or any other characteristic protected by federal, state, or local laws.
Disclaimer: Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government-issued ID during each interview.
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant, a member of the NASDAQ-100, is ranked 230 on the Fortune 500 and is consistently listed among the most admired companies in the world.
We're driven by a passion to help our clients build stronger, more agile and more innovative businesses.
Cognizant enables global enterprises to address a dual mandate: to make their current operations as efficient and cost-effective as possible and to invest in innovation to unleash new potential across their organizations.
What makes Cognizant unique is our ability to help clients meet both challenges. We help them enhance productivity by ensuring that vital business functions work faster, cheaper and better. And, our ability to conceptualize, architect and implement new and expanded capabilities allows clients to transform legacy models to take their business to the next level.