The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Brand Leadership & Strategy
Serve as the single point of accountability for Alfa Romeo brand marketing in North America
Translate global direction into regionally relevant strategies and executions
Define priorities and optimize impact
Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates
Marketing Collaboration & Execution
Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
Ensure alignment across internal Stellantis stakeholders and agency partners
Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
Partner with teams to activate launches, lifecycle campaigns, and key milestones
Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities
Dealer & Retail Support
Support dealer communications and launch calls (CRM, digital, experiential updates)
Partner on co-op programs, dealer websites, and retail marketing integration
Ensure alignment between brand initiatives and dealer execution
Performance & Reporting
Track and report on brand KPIs, campaign effectiveness, and engagement metrics
Prepare executive-level updates (business reviews, leadership presentations)
Identify opportunities to improve efficiency and drive measurable results
Key Deliverables
Monthly Go-to-Market Deck
Cross team collaboration with Brand Managers related to incentive direction and comms
Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
Purchase Order Reviews
Cross-Functional Partners Engagement
Drive Days/Training
Advertising
PR
Experiential
Auto Shows
BC/Field Staff
Global Team
Agency Partners
Basic Requirements:
Bachelor's Degree in Business Administration, Marketing, or related field
Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related
Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
MBA
Global marketing experience would be a bonus