Alliance GTM Lead Adobe - Content Supply Chain

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently, Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP).

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Title Alliance Solution Lead - Adobe - Content Supply Chain Job Posting

Job Title: Title Alliance Solution Lead - Adobe - Content Supply Chain Job Type: Full-time Location: Kansas City, NY, Detroit, London, São Paulo, Shanghai, Singapore, Sydney

About the Opportunity:

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobes Digital Experience toolset. Were looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain CSC solutions, starting with a US market focus and expanding globally over time. This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions.

Key Responsibilities:

• Work at the intersection of WPPs proprietary platforms and Adobes DX capabilities to create packaged solutions that address enterprise content challenges.
• Guide VMLs Customer Zero integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies.
• This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Role Framework:

• Solution Development (35%): Define and build joint solution offerings combining WPP Open and Adobe DX capabilities.
• Client Advisory (25%): Guide VMLs Customer Zero implementation and advise on client solution design.
• Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases.
• Market Development (15%): Develop thought leadership and market presence for CSC solutions.

Accountability:

You are accountable for solution readiness pipeline influence through CSC offerings and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

Core Responsibilities:

• Solution Development (35%):
• Define and build joint solution offerings combining WPP Open and Adobe DX capabilities.
• Develop solution architecture patterns for Content Supply Chain implementations.
• Create packaged offerings with clear scope, pricing frameworks, and delivery approaches.
• Client Advisory & Customer Zero (25%):
• Guide VMLs Customer Zero implementation as reference for CSC solutions.
• Advise client teams on solution design and implementation approach.
• Participate in executive briefings and solution workshops with key prospects.
• Develop referenceable case studies and proof points from implementations.
• Co-Sell & Market Enablement (40%):
• Enable VML sales teams on CSC solution positioning and qualification.
• Advise on co-sell motions with Adobe field teams.
• Coordinate with Adobe alliance team on joint GTM planning.
• Contribute to marketing content thought leadership and event presentations.
• Technology & AI (15%):
• Deep fluency in partner AI offerings, e.g., GenAI automation, intelligent document processing.
• Lead development of AI-augmented solution offerings.
• Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.

Leadership Expectations:

• Guide solution engineers and cross-functional teams on solution positioning and GTM execution.
• Influence internal investment decisions through business cases and market analysis.
• Build cross-functional alignment on alliance solution strategy.

Management Scope:

Matrixed leadership provides direction to solution engineers and guides cross-functional teams on GTM execution. Influences without direct authority across sales, marketing, delivery, and partner organizations.

Success Metrics:

• Solution offerings defined and market-ready.
• Customer Zero implementation completed and referenceable.
• Pipeline influenced through CSC positioning.
• Sales enablement delivered.
• Teams trained.
• Materials created.
• Adobe co-sell engagement on CSC opportunities.

Qualifications:

• 12-15 years of experience in enterprise technology with deep expertise in content management, DAM, or marketing operations.
• Strong understanding of content supply chain challenges and enterprise content workflows.
• Experience with Adobe Experience Cloud, AEM, Workfront, or related solutions.
• Track record of building and taking solutions to market.
• Ability to translate technical capabilities into business value propositions.
• Strong executive presence and ability to lead client workshops.
• Background in professional services consulting or enterprise software.
• Preferred experience with WPP Open or similar enterprise content platforms.
• Prior Adobe partner ecosystem experience.
• Familiarity with Adobe GenStudio Firefly or AI-powered content tools.
• Experience building joint GTM offerings with technology partners.
• Background in agency or holding company environments.
• Bachelors degree, MBA, or technical degree a plus.

Role Positioning:

This is a solution leadership role, not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open and Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.

About VML Enterprise Solutions:

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data, helping the worlds leading brands reimagine how they connect with consumers through the intelligent application of technology.

Base Salary Range:

The base salary range for this position at the time of this posting is $100,000 - $230,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.