Alumni Relations Coordinator

Department: Advancement and Alumni Relations

Classification: Public Relations & Mktg Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 03

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The Office of Advancement and Alumni Relations division is a comprehensive development and alumni relations enterprise with a staff complement of approximately 135 FTE. Functional units within Advancement include development/fundraising, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, research, prospect management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.

Advancement and Alumni Relations' mission is to build strong, lifelong relationships with George Mason University's alumni and constituents, while matching their philanthropic interests with the university's aspirations and priorities. The division is committed to serving the needs of the university, our alumni, and the greater community by providing access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide our work and culture.

About the Position:

This position has primary responsibilities for supporting the Office of Alumni Relations with marketing, engagement project management, and programmatic event support.

Responsibilities:

Alumni Relations Marketing

• Assists in the development and distribution of alumni marketing and communication materials both paper and digital;
• Coordinates email campaigns, newsletters, social media content, and promotional outreach to alumni audiences;
• Maintains communication calendars and support branding consistency across alumni engagement initiatives;
• Tracks and reports engagement metrics related to communications and marketing campaigns; and
• Collaborates with internal departments to promote alumni programs, events, and initiatives.

Engagement Project Management (emails, texting, programmatic scheduling)

• Coordinates alumni engagement projects including email outreach, text messaging campaigns, and program scheduling;
• Maintains project timelines and ensure timely execution of engagement activities;
• Manages audience lists and communication workflows using constituent relationship management (CRM) systems and communication platforms;
• Monitors campaign performance and assists with data analysis and reporting; and
• Supports efforts to increase alumni participation, volunteerism, and program attendance.

AVP Event Support

• Provides administrative and logistical support for events led by the Associate Vice President (AVP);
• Assists with event planning activities including scheduling, registration, and onsite support;
• Designs and implements the marketing and communications schedule for AVP events, ensuring that all division wide event protocols are followed in regards to VIP events, including post-event communications; and
• Supports stewardship and relationship-building efforts associated with leadership events.

Programmatic Event Support/Other Duties as Assigned within the scope of the role

• Assists in planning and executing alumni programs and events, both in-person and virtual;
• Supports volunteer engagement and event participation efforts; and
• Maintains accurate event records and assist with post-event evaluations and reporting. in programs and events.

Required Qualifications:

• High school diploma or equivalent;
• General experience (typically around 2 years) in marketing and design;
• General experience (typically around 2 years) with MicroStrategy reporting;
• Fluency with Canva, Adobe Cloud Suite, Photoshop, and InDesign;
• Knowledge of communication and marketing best practices;
• Knowledge of best practices for digital/social media marketing;
• Strong graphic design skills;
• Excellent writing and communication skills;
• Meticulous attention to de