Analyst, Consumer Insights

SUMMARY

Responsible for consumer, market and competitive research efforts that will guide marketing initiatives and corporate strategies. The primary focus of this position will be to gain an expert level of competence with two mobile data tools. The successful candidate will lead the mining of data insights from these tools to support the CUSA retail banners various departments including Marketing, Merchandising, Operations and Store Design and Construction and Strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company's target customers.
• Provides expert-level and statistically-sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys, and analytics.
• Researches, compares, and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share, and economic indices.
• Manages outside agencies, contracts, and partnerships, directly affecting marketing expenditures. Directly oversees and independently acts upon quality of output from each partnership.
• Independently investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.
• Develops, executes, and summarizes findings for all customer surveys and research points.
• Responsible for ongoing and ad hoc consumer research including market studies, consumer focus groups, customer intercepts, and mystery shops.
• Builds systemic depository of intelligence gathering efforts. Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company's customer base.
• Continuously and at own discretion improves output value, by increasing effectiveness of research and analytics and the efficiencies related to their production.
• Supports the GVP in building and maintaining relationships as an insights partner across organization.
• Effectively and simply presents results and translates statistical and business terminology to senior members of management.
• Must be able to interact productively with key organizational decision makers.
• Leads cross-functional teams, as necessary.