Analyst, eMail Marketing (Williams-Sonoma Brand)

Williams-Sonoma

San Francisco, CA

JOB DETAILS
SALARY
$65,000–$75,000 Per Year
SKILLS
Advertising, Analysis Skills, Budgeting, Campaigns, Channel Marketing, Communication Skills, Cross-Functional, Customer Acquisition, Customer Relations, Detail Oriented, Email Campaign, Email Marketing, Establish Priorities, Financial Analysis, Financial Management, Forecasting, Interpersonal Skills, Leadership, Marketing, Marketing Campaign, Metrics, Multitasking, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Pivot Tables, Presentation/Verbal Skills, Relationship Marketing, Retail, Retail Channel, Revenue Growth, Sales, State Laws and Regulations, Test Plan/Schedule, Time Management, Trend Analysis, Vlookups, Web Analytics, Writing Skills, eCommerce
LOCATION
San Francisco, CA
POSTED
2 days ago

About the TeamYou will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.About the RoleIn this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for a brand. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI's and assist in monthly and annual financial budgeting, including invoice management and cost tracking. A successful candidate will have experience in marketing and possess strong analytical skills and attention to detail. You must have the ability to build strong cross-functional relationships and thrive in a fast‑paced, rapidly changing multi‑channel retail environment.This role is in-office 4x a week.ResponsibilitiesResponsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performancePartner cross-functionally to test all email campaign links for accuracy prior to launchPrepare seasonal/monthly email and print performance recaps and present to brand partners & leadership.Assist in managing monthly financial forecast and accrualsExecute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segmentsPartner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investmentProactively work with team members, email deployment team, brand, finance, customer analytics, and external vendorsAnalyze competitive marketplace and follow Marketing trendsCriteriaBA/BS Degree in Marketing, Business, or related field1+ year of experience in Digital, Email or E-Commerce MarketingEnthusiastic and self‑motivated with a strong interest in EmailAbility to lead projects proactivelyAnalytical problem‑solver with insatiable curiosityThe ability to see trends and to extract actionable insights from data to drive resultsStrong organization and interpersonal skills; excellent written and oral communication skillsThe ability to work in a fast‑paced environment with the ability to prioritize, work on multiple projects, and be flexibleIntermediate to advanced Excel skills (v-lookups, pivot tables)Meticulous attention to detailAbility to build effective relationships within the team and with cross functional partners & vendorsExperience with a web analytics system is a plusThis role requires being onsite in the New York office Monday through Thursday and Friday as optional in the officeOur Culture & ValuesWe believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.People FirstPutting People First means investing in overall well‑being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:BenefitsA generous discount on all WSI brandsA 401(k) plan and other investment opportunitiesPaid vacations, holidays, and time off to volunteerHealth benefits, dental and vision insurance, including same‑sex domestic partner benefitsTax‑free commuter benefitsA wellness program that supports your physical, financial and emotional healthContinued LearningIn‑person and online learning opportunities through WSI UniversityCross‑brand and cross‑function career opportunitiesResources for self‑developmentAdvisor (Mentor) programCareer development workshops, learning programs, and speaker seriesWSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H‑1B or other employment‑based immigration).This role is not eligible for relocation assistance.Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.The expected starting pay range for this position is $65,000–$75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.#J-18808-Ljbffr

About the Company

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Williams-Sonoma